While hit rapper Drake may favor Range Rovers as his ride of choice, the may have been talking about the new Buick Encore when he rapped on his hit song “Headlines” “You gon hype me up and make me catch a body like that”. The Buick Encore, barely unveiled just 48 hours ago, has generated lots of hype at TTAC, and according to Automotive News, has already “bodied” a future GM product – the GMC Granite.
The Granite never got past the concept car stage, but plans were set for GMC to bring the car into production using the same underpinnings as the Chevrolet Cruze. The concept had suicide doors and a re-configurable cabin, although those likely wouldn’t have made it to production, lest GM invest substantially in lots of new tooling.
Buick’s Encore seems to have thrown a wrench into the Granite’s plans. Why bother selling the Granite and Encore side-by-side in GMC-Buick showrooms? Furthermore, what kind of brand equity does GMC have with the Granite’s target demographic of (here we go again) young, urban buyers.