News From The Bling Dynasty: Shining In China

by Bertel Schmitt

Published: January 3rd, 2012

news from the bling dynasty shining in china

Our friends at Carnewschina always keep an eye on the latest developments when it comes to bling in China. Today, they bring you a chrome covered Buick Regal. The car in question is owned by a member of the of the Beijing Buick Regal club. Yes, they have a Buick Regal club.

The scintillating specimen is based on the Regal GS, newly launched in China last September. The standard GS is powered by a 2.0 turbo with 220hp. After some chiptuning, the car is now good for 260hp. Or so they say. More pictures here. We advise protective eyewear before perusing the link.

#BertelSchmitt #BlingDynasty #BuickRegal #China

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 8 comments

Secret Hi5 on Jan 03, 2012

And I thought the Oregon Ducks helmets were blinding . . .

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ToplessFC3Sman on Jan 03, 2012

So in China the Regal GS is basically the USA's Regal Turbo (210 hp turbo DI) It doesn't have the USA's Regal GS "Fangs" or the 270 hp engine?

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- Daveainchina on Jan 03, 2012
  
  Pretty much, your average Chinese person doesn't really understand horsepower or anything else like that. All they really understand is how expensive the car is. Many buy the most expensive one just because it costs more, they don't buy for pleasure or need. It's bragging rights, mine cost $$$$$$ and yours only cost $$$. Again I'm talking average consumer here, there are plenty of knowledgeable Chinese too, but the percentage of them isn't very high.
  
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- Ronnie Schreiber on Jan 03, 2012
  
  @daveainchina Years ago at a party in Ann Arbor I heard someone say "Try this cocaine. It's very good. It cost a lot of money."
  
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