TTAC readers asked us, “How small is the Encore?” This six-foot-two talking head should offer some scale. It’s a very small vehicle. For more on-floor photos, and a few tidbits from the press conference, click the jump.
Mary Barra’s opening speech for the Encore — let’s call it a Prelude To The Encore — was heavy on the China. Good news in China! The Chinese people love Buick! China! China! It was like reading TTAC on a day when I’m too hung over to post and Bertel is doing all the stories.
The Encore has 49 cubic feet of space with everything folded except the front passenger seat. That folds flat so you can put your laptop on it. Nifty. The Encore will feature
basically the same shit SYNC did four years ago an amazing new suite of features that lets you listen to Pandora through Bluetooth. The interior was promised to be positively Electra-ic but in the plastic it’s more LaCrosse-esque.
The overwhelming impression? The car is simply too small, and too oddly proportioned, to make any headway in this market. If the Verano was a platform share too far, the Encore is worse. In China, it will no doubt be a hit; here in the States, it doesn’t make much sense. The idea of a sensibly sized luxury car always appeals, but in this case the execution is a lot less MINI and a lot more SAIC.