By on January 10, 2012

The overly drawn-out striptease of the Buick Encore is over, and we stand by our suspicions that the Encore was designed expressly for the Chinese market. Expect substantial floorplan-related agony on the part of Buick dealers who get stuck with this thing.

Buick touts the Encore as having more cargo space than the BMW X1 or Audi Q3, and this mere fact shows just how out to lunch Buick is. Anyone looking for a BMW X1 or Audi Q3 is primarily concerned with how they’re going to casually tell their friends that they left their yoga mat or locally and sustainably harvested organic quinoa in the back of their BMW or Audi. For them, a Buick is the car driven by their bubbie or zaidey and therefore a Buick is social poison.

At 168 inches, the Encore is 7 inches longer than a Mini Countryman, and according to our specs, 5 inches shorter than a Sonic. Power comes from the 1.4L turbo 4-cylinder used in the Cruze and Sonic, along with the wretched 6-speed automatic that is usually mated to that motor.

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99 Comments on “NAIAS: Buick Encore Revealed, Gives Us Morning Sickness...”


  • avatar
    threeer

    How…how in the world does this thing fit into Buick’s model lineup? If it even needed to be, why not as a Chevy? I want GM to succeed…but decisions like this one make my head hurt.

  • avatar
    Orangutan

    Wow, that comparison kind of seems anti-Semitic.

  • avatar
    JCraig

    Interior is surprisingly good, front end is brand compliant, rear end betrays it. If this were priced in Juke – Veloster turbo – mini territory I’d add it to the shopping list. Any idea on prices yet?

  • avatar
    Hank

    It’s just a question no one asked. Would have made a great Saturn, I suppose.

    • 0 avatar

      I can’t make sense of it other than its a product developed for China that was forced onto Buick dealers here.

      • 0 avatar
        mike978

        But if it doesn`t sell here then why bring it here? I know China and Europe will probably buy it but it only makes sense to go to the trouble and expense of bringing it to the US if it sells.

    • 0 avatar
      JCraig

      I can see young (late 20′s early 30′s) people who want something small and practical but stylish buying this. I don’t care about name dropping brands around friends and would never really compare this to an Audi or BMW. If they price it right it could help to get more young people interested in Buick.

      • 0 avatar
        threeer

        Practical? My 2004 Lancer Sportback has more cargo-carrying capacity than this. Granted, my car has less ground clearance than this, but how many folks buying this are necessarily worried about ground clearance?

      • 0 avatar
        VelocityRed3

        Well I’m a little older (44), divorced, almost empty nester (my youngest still lives with me & will be for at least 2 more years (hopefully graduating from Georgia State at that time) & this looks very, very interesting to me. Just big enough for me & my girlfriend to jot down to Savanah for the weekend & looks really comfortable for that 3 mile daily work commute. I too am awaiting pricing on this.

      • 0 avatar
        JCraig

        Practical as in affordable, relatively good mpg and can seat 4. It gives you a nice environment to drive it, a high seating position that helps in traffic, is probably very nimble around town and should have just enough punch to be satisfying. I like it, this is coming from a 30 y/o male.

    • 0 avatar
      Cavalier Type 10

      My guess is that it was something the General already spent development dollars on for a Saturn Vue or some Pontiac. Put a waterfall grill and some wood in the interior and you have a little Buick.

  • avatar
    doug-g

    I actually like the Encore.

  • avatar
    johnhowington

    Oh Buick, how far you have strayed from your core base of dying boomers and octogenarians.

  • avatar
    MattPete

    Why?

  • avatar
    dmw

    This fits in the lineup, or any line up, and makes sense because any car company can jack up a small car, fit it with black plastic dead-cat guards, and sell heaps of them. Except for Honda, because they can’t even sell a jacked-up Accord.

    The car will sell. It will be driven by elderly bubbies, nanas, popops, abuelitas, lolas, etc., at exactly 23mph, to the hair salon and back once per week.

    • 0 avatar
      LectroByte

      Wasn’t there a thread on here the other day about someone trying to find a small SUV for their GM-faithful mother? This little Buick seems like just the ticket.

  • avatar
    APaGttH

    I don’t know – I kind of like the looks on the outside. I really like the interior. As an urban canyon carver might be interesting.

    I will partially agree that this seems to be asking a question no one has asked — BUT — Buick has done an awful lot right as of late, and while Buick is an amazingly easy target to pick on, I’m going to reserve judgement.

    Right now betting against Buick IMHO is like betting against Tim Tebow.*

    *Not a Bronco’s fan

  • avatar
    Secret Hi5

    “At 168 inches, the Encore is . . . according to our specs, 5 inches shorter than a Sonic.”

    It’s shorter than the Sonic?!! The pictures don’t really show how small this thing is. For scale, the photos need a person, preferably a big fat American, standing next to the car.

  • avatar
    ponchoman49

    An answer to a question no one asked. How many of these do they plan on selling per year about 5? Prediction- Buick will be on the chopping block in another 5 years.

    • 0 avatar
      APaGttH

      You don’t understand the global automotive market, do you?

      • 0 avatar
        highrpm

        APaGttH, the entire company was on the chopping block just so very recently. Our tax dollars were the only thing keeping GM alive.

        I’ve heard the “you don’t understand the market” comment from many, many GM shills over the years that led to their bankruptcy.

        I would dare to make the case that based on the company’s recent financial problems, maybe THEY don’t understand the market.

        P.S. I still want the rest of my bailout money back, GM.

    • 0 avatar
      alluster

      “P.S. I still want the rest of my bailout money back, GM.”

      If the Govt. gets impatient and sells all of their GM shares today, the total loss would be $13 Billion. Divide that by 310 Million Americans, you get 45 Dollars per individual. If your want your money back, go buy a Buick Lacrosse, you will get $1500, which more than pays itself for the bailout money you, your family, and your neighbors paid.

  • avatar
    Wraith

    5 inches shorter than the Sonic sedan, but 9 inches longer than the Sonic hatch. (Sedan: 173.1″, Encore: 168.5″, Hatch: 159.0″.)

    About 3″ longer than a Golf, about 6″ longer than a Soul, about an inch longer than a current-gen xB. About the same as an Outlander Sport.

  • avatar
    tikki50

    its loads better than the Sonic in looks and finish. Thats a win. I never cared for the Sonic look, they didnt do enough with that car in my eyes. This at least appears to be higher quality and more thought in the car.

  • avatar

    I’m not a fan of the awkward proportions and the bulgy Buick family grille, but I have been interested in the direction Buick has been taking with their lineup. The interiors look top notch, and the prices surprisingly reasonable. For all the emphasis the automotive press puts on performance and styling, what really moves cars off dealer lots is value. The Japanese understood this with the original Datsuns and Civics, and the domestics are finally waking up to this decades later.

  • avatar

    didn’t realize it was so small. :(

  • avatar
    geozinger

    It appears Mr. Kreindler is doing his best to ensure that TTAC not just burns, but nukes all of its bridges (if any) with GM.

    At least we got some specs with this chunk of snark, and it wasn’t outsourced. Hooray!

    • 0 avatar
      Zackman

      @geozinger:

      +1.

      The seemingly deliberate GM bashing is getting old. Just be objective and leave personal demons out of it, otherwise, put it on Facebook and spare us the meaningless, immature snark. At least I can read between the lines.

      Now I may have to buy one out of spite and learn to love it!

    • 0 avatar

      If you want to read nice things about a car written by someone who did so to preserve a relationship with an OEM, there’s plenty of outlets for you. Nobody pulls punches here.

      • 0 avatar
        DC Bruce

        Aw c’mon. Valentine’s Day is only a month away. Can’t you send some out early? ;-)

      • 0 avatar
        geozinger

        True, you don’t have to preserve any connections to any manufacturer. And you may not have the desire to become an automotive journalist like former TTAC alum Jonny Lieberman (I should note that Mr. Lieberman did time at other websites too).

        But if dishing out snark is your way of keeping it ‘real’, get in line. Everybody disses GM. This is neither real or original. Read the comments section at Autoblog.

        At NAIAS time, many folks like myself are looking for information. If you want to editorialize, fine, but at least give us some basis for your dislike.

        As for content consumers, you’re right again. See ya.

        • 0 avatar

          I thought it was ugly and that GM’s positioning it against the X1 and Q3 was poorly judged, considering those consumers tend to buy a badge with zero regard for content or value for money. Was that unclear? If your personal attachment to GM led to offended sensibilities, that’s unfortunate.

          This reminds me of an anecdote I heard from a reporter stationed in Jerusalem. No matter what he wrote, there were inevitably an equal number of letters to the editor calling him a Zionist shill or a terrorist sympathizer.

        • 0 avatar

          Yep, I hate GM as this article clearly proves http://www.thetruthaboutcars.com/2011/09/veloster-vs-sonic-a-millennial-perspective/

    • 0 avatar
      DeadWeight

      geozinger
      January 10th, 2012 at 10:45 am

      “It appears Mr. Kreindler is doing his best to ensure that TTAC not just burns, but nukes all of its bridges (if any) with GM.

      At least we got some specs with this chunk of snark, and it wasn’t outsourced. Hooray!”

      But the other side of the coin is that the bridges of love with Ford will be stronger than ever.

      ;)

      (I kid…I kid…I know that Derek has intensely criticized Ford’s sync thing-ma-bob-doo-hick)

      *I agree that they’ll have to price very aggressively to move this. It’s too squishy looking to appeal to the women that are now driving the hottest automotive segment in what’s still a fairly depressed U.S. auto market; the midsized CUV (or small-tweener-middie CUV, to be more factually accurate). HOWEVER, the interior is beautiful. In fact, if there’s a nice interior in this segment, I haven’t seen it yet.

      • 0 avatar

        You know, my Lincoln MKZ post (coming soon) references your Scorpio quip…look at the back of the new concept and the MKII Scorpio…same thing. Blargh.

      • 0 avatar
        DeadWeight

        Derek, I am laughing now, if only because I actually like the looks of the new Lincoln MKZ (I should emphasize that I’m speaking of the concept that was unveiled, assuming that’s what the next real version appears similarly enough to). I actually liked the exterior design of the old one, too (I didn’t love it), but criticized it for being not distinctive enough versus the Fusion.

        I am really surprised that I like the new Lincoln MKZ, because it’s not a formidable, dominant, aggressively chiseled shape, as my preconceived notions lead me to believe a ‘good’ or ‘true’ Lincoln should be.

        We will eventually agree on a car that has pleasant exterior styling.

        It’s inevitable.

      • 0 avatar
        DeadWeight

        Would your or anyone else agree that it trends towards the exterior styling of the Hyundai Genesis sedan?

    • 0 avatar
      Secret Hi5

      That reminds me – I miss Niedermeyer. When is he returning?

      • 0 avatar

        I know that’s not true, but it’s sweet of you to say so.

        I’ll be Editor-At-Large for the entirety of 2012, while I’m working off a one-year sentence in the penitentiary they call politics. I’m planning to return to TTAC and the online auto media world in 2013, although given that Jack, Bertel, Derek et. al. have set an all-time daily traffic record since my departure, I’m not sure why they would want me back.

  • avatar
    Clarence

    “Out to lunch” is exactly right. Could this be due to CAFE standards? If Buick wants to attract younger drivers, this will not help.

  • avatar
    Sgt Beavis

    I think there are a lot of ladies out there that are going to love it. It’s small but with a high seating position that they desire. Buick won’t have any problems selling this.

  • avatar
    gslippy

    Heaven help me; I like it.

  • avatar
    Rob Finfrock

    It’s consistently entertaining to watch Buick’s “stylists” (such as they are) attempt in vain to force the brand’s design language onto vehicles clearly produced for Opel/GM China.

  • avatar
    GMis4GoodManners

    Oh please! The fact that you – clearly – don’t see the new direction Buick is trying to go doesn’t mean they’re going in the wrong direction. I drive SMALL wagons – something vertually extinct in this country now. I looked at the Sonic hatch and – while I thought it was a good car – it lacked any upscale polish, and was clearly designed for someone much younger than myself.

    One thing missing from the stats listed – ride height. If it sits taller than the Sonic hatch, and based on the interior, it would _definitely_ make my short list for a test drive. Whether it made it into my driveway would depend on that drive, but since I can think of nothing that comes close in this country (No Q3 or X1 here, at least yet), and considering how nice I thought the Sonic rode, they’re have to really muck it up.

    I’ve tested ALL the other “tall wagons” – I’d like something NICER than what I see out there now. Serioulsy, what is WITH that “checkerboard” seat covers pattern in the UP model Soul(!) !?! I would be embarassed to have that!

  • avatar
    carguy

    I would have thought that a compact mid-size CUV to compete with the Q5 and X3 would be a higher priority than a cute ute. To me it looks like a Toyota Matrix with a body kit and a leather interior.

  • avatar
    philadlj

    I don’t think Buick dealers will mind another youth-oriented Buick in their showroom. The Enclave is a huge beast, and until now they haven’t had anything smaller to offer. Some small families may say “Gee…that’s too small for my family,” but in that case I’d suggest plastering the walls that surround the Encore with photographs of entire families balanced on motorbikes in developing countries. Compared to those, the Encore is a limo.

  • avatar
    DC Bruce

    The interior — less what appears to be the petrowood accents — seems attractive. I can’t say the same for the exterior — it looks like an Enclave mini-me. (I like the look of the Enclave, BTW.) But I admit I don’t how I would solve the problem of building a vehicle of this size and type. As a comparison, I think the MINI is cute, even the Clubman. The Countryman looks to me like a MINI on steroids, not cute. Perhaps in this size range, the goal should be to make a vehicle that’s cute (like the Fiat 500) rather than a scaled-down version of some larger vehicle which, because of its smaller size, lacks the “presence” of its bigger sibling. The result is unintentionally risible . . . just like mini-me.

  • avatar
    Pch101

    I didn’t realize that it was going to be as small as it is. That’s ten inches shorter than a CR-V and more than a foot shorter than a RAV-4. Aside from providing dealers with a car that few people will buy, I’m having trouble seeing the point of this.

    • 0 avatar
      Dynasty

      I’m not the target for this car..

      But isn’t everyone complaining about how bloated cars are becoming? I think buick providing smaller dimensioned vehicles might be a good thing. Assuming they get the styling right.

      • 0 avatar
        Pch101

        But isn’t everyone complaining about how bloated cars are becoming?

        I wouldn’t assume that a few posters on car blogs speak for the majority of those who buy compact SUVs.

        The CR-V and RAV4 are the class leaders in this segment, and this is smaller than both. (It is larger that the original Xb and current Kia Soul, but those are supposed to be youth-oriented bargain priced lifestyle cars, more so than family haulers, so those don’t really compare.)

        This sounds like a matter of taking an existing product and trying to adapt it to a market where it doesn’t really belong. I doubt that they’ll be able to sell enough of these in the US to have made the federalization efforts worthwhile.

  • avatar
    Crabspirits

    Believe it or not, there is actually a segment who wants cars like this. We all drive xB1/2′s right now. I wouldn’t mind having a similar car with a more upscale interior and more power. As long as it’s correctly priced and delivers on MPG’s and versatility, it could be a seller. Not flying off the shelves, but not gathering porter mileage either.

    The allegedly terrible automatic and lack of a stirry-stick would be a deal-killer for me however.

    • 0 avatar

      I also drive a first-gen xB. I love so many things about it, but your comment does remind me about what a terrible ride it has (especially on the expansion joints LA passes for roads). I hate depreciation though, so I can’t see myself buying the Encore new.

  • avatar
    thegamper

    I was sort of taken aback that this model will be in Buick’s lineup. I can see a midsize crossover slotting in below the Enclave, but a compact crossover just doesnt makes sense to me. I think Buick had a lot going for it with Enclave, Regal and Lacross poising itself as a solid entry level lux option. Verano and Encore seem to hurt the brand image in my opinion. However, seems like all the lux players are getting into the small car game in America. So, What do I know.

  • avatar
    klossfam

    THIS JUST IN: We WON’T be trading our 2011 Tiguan SEL for this hideously proportioned piece of crap! Small CUVs I’d rather have? ANY OTHER small CUV…

    • 0 avatar
      brokeguy

      Why would you want to trade in a 2011 Tiguan on anything, CUV or otherwise, in 2012? Is it that bad?

      • 0 avatar
        klossfam

        No – we LOVE the Tiggie…I love the 2.0 TSI VW engine so much I should marry it…It’s just that I have an itchy trigger finger for new cars (11 since August 2001)…I think I have a mental problem – which the wife will confirm.

        That being said; our 2011 Tiguan is a stop gap until we get the TDI Tiguan over here in North America (the 2.0 TDI is also a favorite power plant with the bonus of 30+ mpg)…

        That’ll be the trade that will be made next.

  • avatar
    Flybrian

    I live in West Central Florida and you naysayers are going to be shocked at just how many of these things will end up roaming the roads.

    • 0 avatar
      brokeguy

      Anyone remember the original RAV4? Looks like Buick may have hit the sweet spot, those things were about this size and they sold like hotcakes here in Northwest Florida.

  • avatar
    mcs

    Buick supposedly competes with Lexus, so I guess this is their answer to the LF-LC. This may be a great vehicle, but it just doesn’t project a luxury or near luxury image.

  • avatar
    axual

    GM is acting very last century again. Not sure they will ever learn. Every division feels as if they have to appeal to every category.

    • 0 avatar
      mike978

      Well they have learnt a little in so far as there not being multiple versions of it (Chevy, Buick and Cadillac). They don`t have a Buick version of the Equinox which is good too.

  • avatar
    Steven02

    Derek,
    I get that you don’t think that GM should market it against Audi and BMW, but Buick is trying to change its perception to get away from the blue hair stigma. The way to do that, make cars that appeal to a younger (than blue hair) crowd. Buick IS doing that.

    Enclave, LaCrosse, Regal, and Verano are making the buying age younger at Buick. This will go in that same direction.

    • 0 avatar

      Steven,

      I understand that, and while I don’t have much experience with Buick products, I was impressed by the Enclave and Regal GS. On the other hand, I think that in this case, marketing the Encore against the X1 and Q3 in particular is a tad foolish. At that end of the segment, people are stretching financially to finally buy an “aspirational brand”. It doesn’t matter than BMWs at that end of the price range have leatherette, for example, because even though the Encore’s interior looks lovely, it will not impress others via a status display of conspicuous consumption. It’s a cynical view and a sad reflection on consumer habits, but I feel its accurate.

      • 0 avatar
        philadlj

        You both make good points. I feel Buick was stuck between a rock and a hard place in terms of classification and picking out competition.

        Go down the list: Sonic, Juke, Veloster Turbo, Countryman, Evoque, Q3, X1…it shares characteristics and is similar in size to all of these, but I don’t see any of them as direct competitors.

        Once this is in showrooms and selling, I’d love to ask dealers what other cars Encore buyers considered, and whether any of the models I listed above were among them.

      • 0 avatar
        dan1malk

        I think you are making way too many assumptions of car buyers for this to be accurate.

        I think looking at US auto sales shows lots of people should like a quiet, comfortable, high-riding vehicle that (should) get competitive fuel economy. Like the Verano, it’s should be the less expensive car when compared to the Germans. Since money’s hard to find for lots of people these days, that alone should win it some looks.

        Price will be everything for this vehicle.

      • 0 avatar
        JCraig

        “Price will be everything for this vehicle.”

        And that’s exactly it. If they price it against ‘real’ luxury brands it’s doomed. Price it rationally and they could have a hit.

      • 0 avatar
        alluster

        “marketing the Encore against the X1 and Q3 in particular is a tad foolish”

        Agreed. This car is just a glorified Sonic. However, non enthusiasts who never visit auto related websites (no offense to TTAC) get all their information through regular newspapers and marketing efforts. All the other rags like Chicago-sun, NY Times, La times, Washington post etc have this as a direct competitor to the X1 and A3. Most buyers in this market get their news from these sites/newspapers. For them this is a fuel efficient, quiet and cheaper alternative. Marketing will do the rest. A few ads by Buick comparing this to the X1, A3 and Lexus RX, touting fuel economy, LCD screens and QuitTuning will put the Encore on people’s shopping list.

        Direct Quote from WaPo : “The new Encore is will compete with the BMW X1 and Audi Q3. Its price was not announced. The Encore is due in showrooms early in 2013.”

        Btw, were you complaining when Acura was selling tarted up Honda’s or when the ES and RX were introduced, both based on the Camry? So why the hate for this car? If anything, the Encore will be priced more honestly than any of the Toyota based Lexuses or Honda based Acura’s were/are.

    • 0 avatar
      jhott997

      “The way to do that, make cars that appeal to a younger (than blue hair) crowd. Buick IS doing that.
      Enclave, LaCrosse, Regal, and Verano are making the buying age younger at Buick”

      I like the emphasis on IS! Nice. You are so certain of your claim, and GM’s propaganda. Where is the proof please.

      I keep reading and hearing about this GM propaganda. The reality is quite different.

      GM makes me laugh.

  • avatar
    Firestorm 500

    Where are the Venti-Ports?

  • avatar
    cognoscenti

    Y’all need to stop whining. I look at this and salivate at the thought of finally being able to present a nice domestic automaker option for my 60-something mother in law to buy. She’s been exclusively Toyota and Honda for thirty years, and her 2003 Accord is getting long in the tooth despite only having 40K on the odo. Small like her former 1st-gen CR-V but with luxury and efficiency. Nice high ride height, easy to park and an OnStar advisor one button press away – all it needs now is a reasonable MSRP!

  • avatar
    alluster

    At 35 MPG HWY, Buick will have trouble keeping up with demand. Taller seating, Great interior, tech goodies, available AWD, Turbo Engine, 18″ wheels, Onstar, remote start, dual zone zone climate etc standard and oh did i mention as fuel efficient as a Toyota Camry?

    This shouldn’t cost GM much to develop/make. The platform is already out there (Sonic), the engines and transmissions too (Volt, Sonic, Cruze) and the design costs are shared by its Opel sister. If priced correctly (not in the 27K to 35K range they hinted), Buick will sell all they can make.

    • 0 avatar
      alluster

      Full specs:

      http://media.gm.com/content/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2012/Jan/2012_naias/buick/0110_encore

    • 0 avatar
      brokeguy

      It may be small on the outside, but it’s made of lead. 4200 pounds for the FWD model, wow! Oops, that’s Gross vehicle weight rating. 3100 pounds isn’t as bad as i feared, but it’s no lightweight.

    • 0 avatar
      JCraig

      Well they almost had me. 140hp?? Same budget 1.4 turbo?? This is where GM fails. They can’t even match the Juke? Really? I tried to ignore that in the write up hoping maybe they’d tune it for more power, but no. If only it had 180-200 hp…. Striking this off the list.

      • 0 avatar
        Secret Hi5

        You seriously cannot tell that the Juke targets a totally different market. Juke is fun (and noisy), Encore is comfort & refined.

      • 0 avatar
        JCraig

        Yes they are obviously not the same vehicle but I do think they will be cross shopped as they are so similar on paper. I would cross shop the two, and it is a more realistic competitor to this. The X1 has a 100 hp advantage, we’ll probably see a 40-60hp advantage in the Audi.

  • avatar
    bumpy ii

    This thing is tailor-made for short, menopausal women who aren’t comfortable helming the S.S. Enclave through the tight-laned upscale outdoor malls where they shop and dine.

    • 0 avatar
      brokeguy

      And the empty-nesters out of the minivans, Explorers and Trail-Blazers they bought to cart little larry and missy around to soccer/cheer/gym/band/whatever practice. Aging soccer-moms, Buick has your next ride..

  • avatar
    indi500fan

    The 6T30 is a “wretched” transmission?

    The one in my Cruze seems to perform quite nicely.

  • avatar
    tp33

    This thing isn’t a Buick. Just like all those other SUV Buicks, or sporty, handling Opel Buicks. In fact, there don’t seem to be any “real” Buicks left.

    Thank god!

    Digging nearly the entire lineup at this point (though I still lament the passing of the LT1 B-body Roadmonster, even all these years out). Even this little pint sized bugger looks best in class. Game on….

  • avatar
    alluster

    Kudos to GM for making this. Its a bold move when they could have easily made a bigger one based on the popular Theta platform. Also a smart move if you consider what this car means to GM. Small is in and Buick will be well positioned if gas prices shoot up. Will be popular among the younger aspiring generation. The Compact CUV segment is the fastest growing, so being the first in the premium category will help. Also allows GM to spread the costs for the Sonic and Cruze which the Encore shares Engines,
    Transmission and platform with. The Car will be hugely popular is Europe as Opel and China as Buick. Selling a car in the uS already developed is very profitable. Making it in South Korea taking advatage of cheap labour and cheap won is also good for the bottom line.
    For comparision, Toyota builds the xB off their sub compact platform, imports it from Japan at a loss due to the strong yen, prices it at $17,000, and is lucky to sell 600 – 800 a month. Buick OTH, takes the sonic platform and builds a little taller version, shares development costs with opel, throws in some marketing BS like QuietTuning, Fuel Efficent blah blah blah, prices it at $24,000, imports it from SK and will easily sells around 4K to 5K a month (6 to 8 times as many XB’s sold).
    Its a similar story with the Verano. The Scion TC based off the European Avensis is priced at $19,000, imported at a loss from Japan and sells about 1,000 a month. The Verano based off European Astra is priced at $24,000 with most models on the lots being the pricier Leather groups ($27K).

  • avatar
    ixim

    A turbo is needed. Too bad only 48 cu. ft. vs 75 for the RAV4/CRV. It should sell well if priced in the mid-$20′s, though.

  • avatar
    denster2u

    Folks, this is where the market is heading. Have we forgotten the new CAFE Fuel Economy Standards? Europeans have been driving vehicles like this for a few decades (on that note, it would be nice to see an Opel diesel under the hood too). I really think GM is ahead of the curve and will sell this in large volume. Most vehicles of this size/class sold in the United States have traditionally been cheap low-grade econoboxes, but now Buick is offering the same versatile, nimble, and economical subcompact vehicle with all the luxury amenities of a large luxury car. Who says these things don’t go together? Some people who want luxury or a premium brand don’t necessarily want a large sedan or SUV. On the flip side, some people who want a small and efficient vehicle don’t necessarily want a cheap entry-level econobox. Kudos to Buick for thinking outside the box!


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