The next Ford Fusion is set to debut at next week’s North American International Auto Show, and while details are still embargoed, the blokes at Auto Express have given us a preview of the next Mondeo. Which is essentially the next Fusion.
We can’t tell you specific differences between the Fusion and Mondeo, but suffice to say that a certain mechanical bit that rhymes with “weasel ” will not be available. The Fusion will be a game changer in the segment, and we can confidently say that without indulging in any sort of PR-fueled hyperbole. The competition is simply going to get blown out of the water by Ford’s new midsize.
Given the new Fusion’s introduction, and the requisite hype for a new Lincoln concept previewing the MKZ, we can’t help but ask, why bother. Again, we’re not making any specific comments on how nice the new Fusion’s interior is, or how sophisticated its drivetrain and tech features are, but one need only look at the new Focus or Escape to see that the Blue Oval brand has a ton of “premium” features.
Lincoln’s prestige is negligible to say the least, and MKZ sales are in the toilet. What will the new car, said to be substantially different from the Fusion itself, really offer that will justify the price premium and steal sales away from other brands? Apparently, the “…greenhouse, sheet metal, luxurious interior, powertrain tweaks and technology will be the things that distinguish Lincoln…” going forward, but that doesn’t sound too different from the current way of doing things. And certainly not different enough to effect real change.
What else can Ford do to improve Lincoln’s sales? Not even product placement in rap videos worked.