Remember when Ford dragged Ferrari into the U.S. district court in Detroit, after Ferrari had the nerve to call their new Formula One racer the “F150”? Ford feared massive dilution of their F-150 truck mark and sued. Ferrari relented. Let’s see what Ford will do about this overdose of trademark and design patent infringement:
This is the new JAC 43R pickup truck. It looks “more than a little bit like the good old American Ford F150,” Carnewschina says. Even the logo is a blue oval. The headlights look like a 3rd shift job from a producer of OEM Ford headlights. The semblance is so canny (or uncanny?) that even the Chinese interwebs are abuzz about the intellectual property infringement. You can rest assured that they have seen it all. The F150 lookalike is not even out yet, it exists only in spy photo form, and already causes a dust-up . The 43R will likely debut at the Beijing Auto Show in April, Carnewschina reckons. Ford will be there.
The F150 is not officially on sale in China, but there will be colossal likelihood of egregious confusion once the Chinese truck gets to Africa and South America. JAC and other makers of Chinese cheap pickups do brisk business there, filling the voids left by the now expensive offerings of GM, Chrysler and, yes, Ford.