Chrysler is facing a dilemma straight out of “Sophie’s Choice” – whether or not it should kill the wretched Dodge Avenger to help the marginally better Chrysler 200 thrive. But words straight from the mouth of Dodge boss Reid Bigland made it seem like it’s all but a done deal.
Stating that “…Chrysler Group will likely consolidate around one midsize car in the future,” Bigland essentially signed the Avenger’s death warrant while speaking to the media at the Detroit Auto Show. The introduction of the Dodge Dart, more appealing in practically every way than the Avenger, should expedite the process. Dodge sold 64,000 Avengers in 2011 while the 200 managed to shift roughly 89,000. Both models lagged far behind the #1 selling Toyota Camry, which sold 308,510 examples in 2011.