A non-profit group backed by some major OEMs sent out a press release claiming that diesel vehicle sales are up by 27 percent in 2011 while hybrid sales are down by 2.2 percent. So, D’s up,
hoes hybrids down while you motherf***ers bounce to this?
As I worked on assembling data to see whether the increased number of diesel cars available was responsible for the jump (the Passat TDI can’t be the only new entry in the diesel market, can it) commenter PCH101 astutely pointed out in another thread
“…diesels comprised 0.4% of the US car market, while hybrids were 4.3% of the market…If diesels gained 27% for 2011, then diesel sales now total a whopping 0.5% of the market. For every one sold, 199 other vehicles would have been powered by something else.”
As someone who consistently received D’s in math classes, I salute PCH 101 for his research. A look at the graphic above, showing who is behind the Diesel Technology Forum shows that this “non-profit” has a huge stake in
the financial success consumer acceptance of diesels. Diesel sales were actually down 0.1 percent in 2010 compared to the previous year, so the 2011 numbers are a net gain of zero. On the other hand, Hybrid sales doubled from 2009-2010, from 2.3% to 4.3% of market share.
Other blogs failed to do the sort of number crunching that PCH beat me to you see here, which suits the Diesel Technology Forum just fine. If everyone else just re-blogs press releases mindlessly while waiting for their next press car to get dropped off at their home, then the public digests the out-of-context information as a soundbite, and with oil-burning variants of the Mazda CX-5, Cadillac ATS, Jeep Grand Cherokee, Chevrolet Cruze and Mercedes-Benz S-Class all due out in the next couple of years, mindless acceptance of their party line is a good thing for the OEMs pushing diesel cars.