BMW will launch a new line of cars dubbed “M Performance Automobiles”, keeping cars like the rumored high-performance diesel X6 away from the sacred M lineup.
BMW has tried something like this before, with the E46 330i ZHP and the E28 M535i. The results could hardly be labeled bad cars, but this smacks of a “diffusion line” (as fashion people would call it) for the M-brand. BMW claims that
“The BMW M Performance Automobiles offer exclusive engine variants, noticeably enhanced agility and outstanding precision on the road, plus design laced with emotional appeal.”
Exclusive engine variants may be new, but the other additions like “enhanced agility” and “design laced with emotional appeal” sound a lot like the M-Sport packages sold on BMW vehicles both past and present. The “M Performance Automobiles” range should sit above the M-Sport packages, but below the “real” M range of cars and given. Fortunately, the M brand can’t possibly be further diluted, as evidenced by the photo above.