World's Most Expensive Car Crash

Bertel Schmitt
by Bertel Schmitt

Some claim the Japanese don’t import enough cars. After what happened on Sunday near Shimonoseki, Japan, high value imports should experience a sudden blip.

On a freeway in southern Japan, at least 10 supercars were involved in what The Telegraph calls “likely to be the most expensive car crash outside of a car racing track.” Total damage is estimated at around $4 million.

Eight Ferraris, a Lamborghini Diablo two top-of-the-range Mercedes-Benz, a Nissan GT-R and a lone Toyota Prius hybrid crashed into each other.

The drivers were members of a car collectors club with eclectic tastes. The Ferraris include a F512, F355, F430 and a F360. The Toyota Prius was collateral damage.

A report in Mainichi Press says the accident occurred on 10:15am on Sunday. The club members were en-route to a dinner in Yamaguchi. The lead driver lost control on a wet road and hit the center divider. This caused a very expensive chain reaction.

Ten men and a woman were brought to hospitals, the injuries are described as not serious.

Mitsuyoshi Isejima, the executive officer of the Yamaguchi Prefecture Expressway Traffic Police, described the drivers as “a gathering of narcissists.”



Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Fred schumacher Fred schumacher on Dec 06, 2011

    A group of some of the most nimble vehicles on the road driven by enthusiasts can't get out of each others' way. Hubris caused this mess.

  • Dvp cars Dvp cars on Dec 06, 2011

    .......cause of crash....they're on the WRONG SIDE OF THE ROAD!....a dozen narcissists tailgating each other on the left side of the road in left hand drive cars was a recipe for disaster in the first place.....toss 100mph into the scenario and bingo.....worldwide notoriety. Look for an inquiry into the importation of wrong-handed vehicles soon........and not only in Japan.

  • Parkave231 Should have changed it to the Polonia!
  • Analoggrotto Junior Soprano lol
  • GrumpyOldMan The "Junior" name was good enough for the German DKW in 1959-1963:https://en.wikipedia.org/wiki/DKW_Junior
  • Philip I love seeing these stories regarding concepts that I have vague memories of from collector magazines, books, etc (usually by the esteemed Richard Langworth who I credit for most of my car history knowledge!!!). On a tangent here, I remember reading Lee Iacocca's autobiography in the late 1980s, and being impressed, though on a second reading, my older and self realized why Henry Ford II must have found him irritating. He took credit for and boasted about everything successful being his alone, and sidestepped anything that was unsuccessful. Although a very interesting about some of the history of the US car industry from the 1950s through the 1980s, one needs to remind oneself of the subjective recounting in this book. Iacocca mentioned Henry II's motto "Never complain; never explain" which is basically the M.O. of the Royal Family, so few heard his side of the story. I first began to question Iacocca's rationale when he calls himself "The Father of the Mustang". He even said how so many people have taken credit for the Mustang that he would hate to be seen in public with the mother. To me, much of the Mustang's success needs to be credited to the DESIGNER Joe Oros. If the car did not have that iconic appearance, it wouldn't have become an icon. Of course accounting (making it affordable), marketing (identifying and understanding the car's market) and engineering (building a car from a Falcon base to meet the cost and marketing goals) were also instrumental, as well as Iacocca's leadership....but truth be told, I don't give him much credit at all. If he did it all, it would have looked as dowdy as a 1980s K-car. He simply did not grasp car style and design like a Bill Mitchell or John Delorean at GM. Hell, in the same book he claims credit for the Brougham era four-door Thunderbird with landau bars (ugh) and putting a "Rolls-Royce grille" on the Continental Mark III. Interesting ideas, but made the cars look chintzy, old-fashioned and pretentious. Dean Martin found them cool as "Matt Helm" in the late 1960s, but he was already well into middle age by then. It's hard not to laugh at these cartoon vehicles.
  • Dwford The real crime is not bringing this EV to the US (along with the Jeep Avenger EV)
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