Opel: Keep, Sell, or Kill?

Bertel Schmitt
by Bertel Schmitt

For no immediately obvious reason, Germany’s Frankfurter Allgemeine Zeitung has a long article today, which says that GM is running out of patience fast with its money-hemorrhaging Opel unit. The paper predicts new negotiations (read firings and plant closures) with the unions – “or worse.” (Read good riddance Opel.) The sound of rattling sabers is all over the article.

Departing union boss, works council chief and deputy chairman of the Opel supervisory board Klaus Franz insists that there is a contract between GM and the IG Metall union. In return for foregoing raises of €264 million annually, and approving the drawdown of thousands of jobs, the union had received assurances that there will be no more firings or plant closures through 2014.

However, the paper found (probably not without a guiding hand) an escape clause in the contract:

“In the event of material changes to the general economic conditions (significant rise of inflation rate, breakdown of demand in the automotive market) or to the assumptions which build the basis of this agreement, both parties will, in friendly consultations, find solutions for additional measures.”

The paper declares that “there is no doubt that all these events have already been triggered, and that there is “legal basis for GM to put all agreements under review.”

Letting more people go will not translate into immediate savings. As mentioned here repeatedly, a reduction in force costs a lot of money in Germany. FAZ says that “the reduction of 8,000 of the 48,000 jobs at Opel did cost GM nearly a billion Euro.”

That, dear reader, is $168,000 per chopped head.

You can let people go without payment if the company goes bankrupt. This option has been specifically left open. In an SEC filing, GM had warned that a failed restructuring of Opel could prompt a local bankruptcy.

Selling Opel is another option, but to whom? And what would be sold? More than 5,000 engineers develop technology in Rüsselsheim, but the licenses are banked somewhere in Delaware. Basically, the buyer would get a huge Saab, with GM holding the technology reins.

All in all, the article in the usually well-informed FAZ looks like a warning shot, aimed at the unions to cow them into submission.

On the day Stephen Girsky was named Chairman of Opel’s supervisory board, Girsky’s former employer Morgan Stanley issued a scathing research note. The bank figures that Opel is worth “minus $7.6 billion,” and that getting rid of it one way or the other would cost between $5 and 6 billion, a solution the bank recommends.

The analysts figure that selling Chevrolets in Europe would yield a profitable share of 3 percent of the European market, much better than an 8 percent share that only makes losses.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Saabista63 Saabista63 on Dec 08, 2011

    After GM got rid of the overcapacities in Trollhättan, which unfortunately didn't lead to the desired result of cleaning out the European car market, a bigger sacrifice will be necessary. I can only congratulate GM strategists on the solution they are deliberating: VW will absolutely love it. Hyundai will go crazy. And Chevrolet will not even fill 20% of the market shares a closure of Opel will make available. Giving up Opel means to abandon the European market. Considering the demographics of Europe, this may be a wise decision - decades ahead of anyone else.

  • Buckshot Buckshot on Dec 08, 2011

    Kill it. Opel used to be a budget car "Made in West-Germany". Now they are pretty expensive but still low quality.

    • Threeer Threeer on Dec 08, 2011

      "Low quality?" Based on what are you stating this? When was the last Opel you drove? And budget only in that they filled the same target as did Chevy over here...mainstream, middle-class.

  • Funky D The problem is not exclusively the cost of the vehicle. The problem is that there are too few use cases for BEVs that couldn't be done by a plug-in hybrid, with the latter having the ability to do long-range trips without requiring lengthy recharging and being better able to function in really cold climates.In our particular case, a plug-in hybrid would run in all electric mode for the vast majority of the miles we would drive on a regular basis. It would also charge faster and the battery replacement should be less expensive than its BEV counterpart.So the answer for me is a polite, but firm NO.
  • 3SpeedAutomatic 2012 Ford Escape V6 FWD at 147k miles:Just went thru a heavy maintenance cycle: full brake job with rotors and drums, replace top & bottom radiator hoses, radiator flush, transmission flush, replace valve cover gaskets (still leaks oil, but not as bad as before), & fan belt. Also, #4 fuel injector locked up. About $4.5k spread over 19 months. Sole means of transportation, so don't mind spending the money for reliability. Was going to replace prior to the above maintenance cycle, but COVID screwed up the market ( $4k markup over sticker including $400 for nitrogen in the tires), so bit the bullet. Now serious about replacing, but waiting for used and/or new car prices to fall a bit more. Have my eye on a particular SUV. Last I checked, had a $2.5k discount with great interest rate (better than my CU) for financing. Will keep on driving Escape as long as A/C works. 🚗🚗🚗
  • Rna65689660 For such a flat surface, why not get smoke tint, Rtint or Rvynil. Starts at $8. I used to use a company called Lamin-x, but I think they are gone. Has held up great.
  • Cprescott A cheaper golf cart will not make me more inclined to screw up my life. I can go 500 plus miles on a tank of gas with my 2016 ICE car that is paid off. I get two weeks out of a tank that takes from start to finish less than 10 minutes to refill. At no point with golf cart technology as we know it can they match what my ICE vehicle can do. Hell no. Absolutely never.
  • Cprescott People do silly things to their cars.
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