Inside The Lexus LFA: Soon You Will Hear How It Changes The Lexus Brand, Chief Engineer Says

Bertel Schmitt
by Bertel Schmitt

Sometimes, there are perks in this business. Yesterday, I had the biggest perk so far: I saw a $375,000 (base) supercar in the nude. And I could ask the man who built the LFA what he was thinking. He thinks the LFA could change Lexus as we know it.

Haruhiko Tanahashi is the Chief Engineer of the Lexus LFA, the storied supercar, population 500. A Chief Engineer at Toyota and hence at Lexus is much more than an engineer. He is the father of the car, he is responsible for the car from idea to realization and optimization.

A lot has already been written about the LFA. I wanted to know only one thing: Why?

Why build a car that is limited to 500 units, which are beyond the reach of a mere mortal? Will the LFA remain an exotic island, or will its technology filter down into the whole Lexus line?

Yes it will, and it already does, says Tanahashi:

“Sure, there will be direct technology transfers to all Lexus lines. For instance carbon, engine efficiency and more. But the most important cross pollination is not the car itself, it is the thought process behind the car. That thought process could change the philosophy of Lexus 180 degrees.”

Tanahashi gives just one example that is indicative of what may happen to the Lexus brand, should the ideas behind the LFA prove communicable:

“In the past, the engine sound has always been something we were trying to suppress. We were trying to remove all sounds from the car. I was told and I told my people: Sounds are bad, sounds are bad, sounds are bad. Especially the engine sound. We used to want that as quiet as possible.

What is different with the LFA is that you hear the music of the engine, and it has a beautiful sound. People want to hear that sound.

That is one example that you will be seeing – well, hearing – in other Lexus cars in the future.”

When Tanahashi and his team developed the LFA, they worked with Yamaha. Not only with Yamaha, the engine builders. They worked with the musical instrument builders at Yamaha. They turned the LFA into a musical instrument. Not a synthesizer that plays sampled engine sound. They turned the LFA into a veritable wind instrument.

Tanahashi’s Deputy Chief Engineer Chiharu Tamura demonstrates this for me on the most unusual LFA I had ever seen (not that I have seen many): A naked, disrobed LFA. They removed the outer skin of the car so that all that is inside can be seen and touched.

In the LFA, the air rushes into an opening on the engine side of the firewall. The air enters an echo chamber in the dash, and sound is emitted though small openings in the dashboard.

In addition, there is a membrane behind the engine computer that creates sound as the air rushes across the rear of the car.

Of course there was another question that needed to be asked, and that is the question of the Nürburgring Nordschleife lap time. Currently, the LFA lap time stands at 7 minutes, 14:64 seconds, which is “very fast” as Tanahashi states, and do I honestly want more?

Then the Chief Engineer kicks in, and Tanahashi feeds me the company line that nobody wants to set a record on the Nordschleife. Driving there is done solely in the name of science and testing, to optimize the ride, to make it handle well, and the 7 minutes, 14:64 seconds are simply a result of this test.

There must be a secret cue card which is used by all manufacturers, because they all say the same: “Record? Us? On the Nürburgring? What record?”

I roll my eyes so fast that I become dizzy.

Then slowly, a smile unfolds in Tanahashi’s face, he leans forward, lowers his voice, and says:

“My test driver Akira Iida says that from his point of view, we can reach 7:12. He thinks it’s possible. Of course, that is strictly his own private opinion.”

Of course it is.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • GS650G GS650G on Dec 02, 2011

    The new exhaust on my motorcycle adds very little in HP, saves less than 5 lbs off the bike, but oh the sound is wonderfully rich and makes it all worth it. The sound of a car is one of the senses we appreciate the most.

  • Ctowne Ctowne on Dec 02, 2011

    The 2003 Odyssey i just traded in on our new 2011 Sienna sounded WAY better than the gravel-thrown-into-a-clothesdryer-with-a-shovel sound of the Sienna. It may be stronger on paper, but even in a minivan, Honda made a great sounding, great performing engine. The Toyota pulls fine once it's into the revs, but *man* it sounds terrible. Having said that, there are signs of life at Toyota. The SE package on this van is simply fantastic. It handles well and is actually fun to drive. In a minivan. The non-SE vans I test drove were rubbish IMO. It's amazing what some suspension tweaks and a chief engineer who has the bit between his teeth can do to change things.

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