Nissan Breaks Own Embargo With PIVO 3
With the Tokyo Motor Show only weeks away, Japanese manufacturers start dribbling out announcements of what they will show at the show.
Subaru for instance announced to the astonished world today “that it will roll out the Subaru BRZ compact sports car, jointly developed with Toyota Motor Corp. at the Tokyo Motor Show later this month,” says The Nikkei [sub]. No word from Toyota on its Subaru-sibling, any announcements from Aichi are under tight embargo. And when they say embargo in Japan, they mean it. Except when you are Nissan.
Nissan will lift its veil later on Tuesday, but it already broke its own embargo by releasing a sneak preview video of the third iteration of its PIVO EV Concept car. Let’s just say it’s a dream come true for each man who has fantasies of being in the middle.
The realization of these fantasies will have to wait a few years. According to the video, a commercialization of the car is a car generation or two away:
“So let’s say, we talk about something in 2016 or 2017 or about then.”
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Look - Dyson now makes cars!
For when a Scion iQ is Too Dang Big.
Automakers don't realize what a disservice they do to themselves by presenting these ridiculously self-indulgent pieces of art. But I do wish this had made it to the street: http://www.automobilesreview.com/gallery/chrysler-ecovoyager-concept-detroit-2008/chrysler-ecovoyager-concept-detroit-2008-06.jpg
Wow, the Japanese car companies seem to have gone from deathly dull, to deathly offensive. It's horrible, and that color reminds me of my friend's mother's Dynamic 88.