Dongfeng Copies Cars While They Are Still In The Catalog

by Bertel Schmitt

Published: November 2nd, 2011

dongfeng copies cars while they are still in the catalog

China’s Dongfeng makes a lot of cars with several joint ventures. It also makes its own cars. In a way. It’s ode to the Hummer is legend. Now, Dongfeng found inspiration in another legend: The Unimog. At a show in Shanghai, Carnewschina found the Dongfeng v-Tiger, or EQ2070FQJ, which it says is a spitting image of Daimler’s inconic Unimog workhorse. Well, that’s up to debate. One thing isn’t:

For the snow-clearing version, Dongfeng didn’t even bother to build a Unimog lookalike. Instead, Dongfeng put real Unimog photos in its own catalog. If the fake Unimog is so close to the original, why bother taking new pictures?

#BertelSchmitt #China #Dongfeng #Unimog

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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Mallthus on Nov 03, 2011

I recall reading an article about the Libyan revolution recently. I thought it telling that the author was more concerned about how badly built the Chinese SUV they were in was than the threat of pro-Qaddafi forces.

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Eldard on Nov 03, 2011

Hey, Zara does it. Why not China?

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