The kingdom of Hyundai and Kia is up there with Germany and Japan when it comes to chauvinistic tastes: having an import model in the Top 30 best-sellers is a rare occurrence…
If you’re not a fan of Hyundais and Kia, well am afraid this article is not for you! But it’s ok, I’ve prepared 159 other countries for you to visit in my blog, and I can tell you it is 아주 좋은 (very good), so click away!
Hyundai and Kia truly are the kings of South Korea, both accounting for 9 of the 10 best-selling models last month…
The Hyundai Avante (aka Elantra) has been South Korea’s best-selling model for the last 5 months and is in pole position in October with 12,625 sales for a 10.4 percent market share, its highest share since January.
The new generation Kia Morning (aka Picanto) comes in 2nd place for the fourth consecutive month in October at 9,677 units and 8 percent share…
A massive hit (it was even #1 for a couple of months) at its launch last year, the Kia K5 (aka Optima) had slowed down during 2011 but is now back on the podium in October for the first time in 13 months with 9,138 sales and 7.6 percent share.
For a long time the best-selling model in South Korea (from 2005 to 2008), the Hyundai Sonata is 4th this month with 8,791 sales and 7.3 percent share and year-to-date at 85,190 units and 6.9 percent.
The Hyundai Porter is #5 with 7.2 percent, followed by the Hyundai Grandeur at 7.1 percent and the Hyundai Grand Starex and 4.3 percent.
During 2011 all Daewoos produced in the country were renamed Chevrolet and this is why we have the Chevrolet Spark in 8th place with 4.2 percent share.
The Kia Sportage closes the Top 10 with 4,370 sales and 3.6 percent share.
Notice also the Samsung SM5 (aka Renault Latitude) at #11, the familiar Chevrolet Cruze at #18…
and further down the ranking the Kia Pride (aka European Rio) at #21 and the Hyundai Veloster at #26.
Korea October 2011 Top 30
|7||Hyundai Grand Starex||5,175||4.3%|
|10||Kia Sportage R||4,370||3.6%|
|12||Hyundai Tucson ix||3,299||2.7%|
|13||Kia Sorento R||3,286||2.7%|
|15||Kia Carnival R||2,262||1.9%|
|19||Hyundai Santa Fe||1,724||1.4%|
Korea year-to-date Top 30
|8||Hyundai Grand Starex||43,791||3.5%|
|9||Kia Sportage R||43,368||3.5%|
|12||Hyundai Tucson ix||35,739||2.9%|
|13||Kia Sorento R||33,833||2.7%|
|17||Kia Carnival R||22,198||1.8%|
|18||Hyundai Santa Fe||21,492||1.7%|
When it comes to imports, the figures come with one month delay and for September the BMW 520D and the Mercedes E300. Posh tastes in South Korea! (Notice the Ford Taurus in 10th place!)
Korea Imports Top 10 for September 2011
And now the moment you’ve all been waiting for: the weekly golden nugget! Well. Some South Korean models that are very successful around the globe are not even sold in South Korea! Fancy that!
Exhibit 1: the Hyundai i20
Exhibit 2: the Hyundai i30 (ok that’s a lie, it actually sells in South Korea but is only #42 with 226 units sold in October…)
Exhibit 3: the Kia Ceed
Exhibit 4; the Hyundai i10
And that’s all for today!
You are now an expert on the South Korean market. Yes sir!
More info on the South Korean car market since 1997 can be found here.
Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars, dedicated to counting cars all over the world.