Our Daily Saab: This Man Gives His Last Shirt To Save Saab

Bertel Schmitt
by Bertel Schmitt

The man in the weineresque photograph is Alex Mascioli, head of North Street Capital in Greenwich, Conn. Supposedly, he will come up with $70 million by this weekend to save Saab form the abyss once more. Not much is known about the man – Wait, I take that back.

Mascioli is a racecar driver. A luckless racecar driver, but it’s not for a lack of trying. Freebase says “he has the second most starts without a win.

Mascioli also is a very private man: When you go to the Freebase page that praised his many attempts at winning car races, you find – nothing. His picture and the stuff about the many unwon races have been removed. The entry went on to say that “ The original description for Alex Mascioli was automatically generated from Wikipedia.org.” However, there is no page on Mascioni in Wikipedia. There was one, but it had been deleted. Reason given:

Violates WP:BLP by noting a recent arrest without providing a reference.” And: “Three or four searches didn’t turn up this name in connection with any race car/Indy material … the rest is non-notable.”

Apparently, Mascioli forgot to purge the shirtless picture from Flickr – any guess how long it will last there? At least it’s a little tasteful: There is only a hint of underpants, the bulk (or lack thereof) has been discreetly cropped away.

A trademark search unearthes Alex Mascioli as the holder of the “Hampton Dog” trademark, apparently for high-end dog collars and dog leashes. It looks like that business went to the dogs: The USPTO lists the mark as abandoned. Mascioli also dabbled a bit as an auto writer – in the self-published genre.

His track record as a global financier remains murky. A search of deals finds very little. The alleged “employee owned hedge fund company” is listed as less than one year old. That edit was made by Alex Mascioli himself.

In my desperation, I called my friend who runs several hedge funds from a trading room discreetly tucked away in a strip mall in New Jersey. He knows everybody. Everybody except Alex Mascioli.

“Never heard of him.”

“It says he has a hedge fund.”

“You won’t believe how many people say they have a hedge fund. There are more funds than hedges! Gotta run!”

Even the faithful at Saabsunited have their doubts that the half-naked man has what it takes to save Saab:

“Google 500 West Putnam Street, Suite 400, Greenwich, Ct and you find that it belongs to a virtual office company called Regus . North Street Capital’s fax number, for example is the generic Regus one. While there is nothing inherently wrong with having a virtual office, from Regus website: ’Clients sign a one-page agreement and can move into their new space literally overnight. A Regus Virtual Office gives you an enhanced business image, complete flexibility and support without the overhead.’

And this Co is going to rescue Saab ???”

Our words exactly.

(Hat tip to you-know-who. The Swedish Chef has his day off.)

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Eldard Eldard on Oct 21, 2011

    Try Facebook: https://www.facebook.com/profile.php?id=1654059134 There's a pic with the Spyker and Saab logos uploaded 2 years ago.

    • See 1 previous
    • Eldard Eldard on Oct 22, 2011

      @Its_Magic My bad. I've mistaken it for another pic. There's also a pic of a stuffed toy. Wut? But anyhoo, I hope he doesn't do a Marcus Shrenker.

  • Jeff_vader Jeff_vader on Oct 22, 2011

    Does anyone actually have any infomation with regard to this guys Indycar/Indy 500 career? He would appear to have been entered for the 2010 race and I can find a picture of him standing in the cockpit of a Dallara in the standard pose but I can't find evidence of him setting a time. Did he actually even go out or were there 'funding issues'?

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  • Michael Gallagher I agree to a certain extent but I go back to the car SUV transition. People began to buy SUVs because they were supposedly safer because of their larger size when pitted against a regular car. As more SUVs crowded the road that safety advantage began to dwindle as it became more likely to hit an equally sized SUV. Now there is no safety advantage at all.
  • Probert The new EV9 is even bigger - a true monument of a personal transportation device. Not my thing, but credit where credit is due - impressive. The interior is bigger than my house and much nicer with 2 rows of lounge seats and 3rd for the plebes. 0-60 in 4.5 seconds, around 300miles of range, and an e-mpg of 80 (90 for the 2wd). What a world.
  • Ajla "Like showroom" is a lame description but he seems negotiable on the price and at least from what the two pictures show I've dealt with worse. But, I'm not interested in something with the Devil's configuration.
  • Tassos Jong-iL I really like the C-Class, it reminds me of some trips to Russia to visit Dear Friend VladdyPoo.
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