New Mazda MX-5 BLACK TUNED: Available In White, Red, And Green
In Europe, black cars are all the rage. According to Dupont’s 2010 Automotive Color Popularity report , the most popular car color in Europe is black, followed by grey. Usually a very dark grey. In Japan, the most popular car color is white. Followed by silver. Usually a bright silver. However, black is coming on strong in Japan. It already is in third place. Always on the lookout for the latest craze, the Japanese car industry is eager to get into black.
Mazda releases its roadster (known stateside as the Mazda MX-5 as a BLACK TUNED special edition for the Japanese market.
Ok, ok, we get it. But what about the outside?
“Three external body colors are available, including two exclusive colors – Spirited Green Metallic and Velocity Red Mica – and the popular Crystal White Pearl Mica.”
Darn. The “Mazda BLACK TUNED Roadster” comes in all kinds of colors ( including a Baruth favorite). As long as it isn’t black.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Let me see if I'm understanding this... You can't get the Mazda BLACK TUNED Roadster in BLACK?!??!?!!? BLACK is in the flippin' NAME!!!!! (I'm so confused...)
White, the color of the generic small, slow, stupid sedan, costs extra? Definitely not burakku.
White is the lightest of the colours. Lighter means faster.
Boy, that green is starting to annoy me. Did Mazda find a bunch of unsold green car paint on Ebay?