In Europe, black cars are all the rage. According to Dupont’s 2010 Automotive Color Popularity report, the most popular car color in Europe is black, followed by grey. Usually a very dark grey. In Japan, the most popular car color is white. Followed by silver. Usually a bright silver. However, black is coming on strong in Japan. It already is in third place. Always on the lookout for the latest craze, the Japanese car industry is eager to get into black.
Mazda releases its roadster (known stateside as the Mazda MX-5 as a BLACK TUNED special edition for the Japanese market. According to what Mazda sent me, “the special edition BLACK TUNED Roadster is based on the premium ‘RS RHT’ and ‘VS RHT’ model grades that feature Mazda’s groundbreaking power retractable hard top (RHT). The BLACK TUNED theme is reflected in stylish special features including a Brilliant Black roof and door mirrors, and Gun Metallic 17-inch alloy wheels. Interior quality is also enhanced, with the seats and steering wheel covered in black leather with sand-colored stitching.”
Ok, ok, we get it. But what about the outside?
“Three external body colors are available, including two exclusive colors – Spirited Green Metallic and Velocity Red Mica – and the popular Crystal White Pearl Mica.”
Darn. The “Mazda BLACK TUNED Roadster” comes in all kinds of colors (including a Baruth favorite). As long as it isn’t black.