In a blog item bemoaning the likely imminent death of the Honda Ridgeline, Automotive News [sub] Product Editor Rick Kranz accuses Honda of “abandoning” its funky pickup by failing to update its styling or hardware since it was introduced in 2005. His point seems to be that the Ridgeline was a decent enough niche product that withered on the vine… and the sales numbers certainly seem to support that thesis. But if you compare Ridgeline to other Japanese-brand compact-midsized pickups, you find that Toyota and Nissan saw similar drops in volume over a similar time period… as did practically all non-full-size pickups. So could Honda have done more for the Ridgeline, or was its decline inevitable? While you’re pondering that mystery, consider this: Kranz points to the last sentence of a months-old piece for one of those zombie rumors that never really got any play:
Based on conversations with industry sources, the story said a smaller pickup is under consideration, derived from the CR-V platform.
Presuming less payload and towing capacity than the Ridgeline, I can’t imagine why a smaller pickup based on a front-drive platform would be a more successful product formula for Honda.
On the other hand, a CR-V-based pickup is something that hasn’t been tried for decades in this market… and it wouldn’t compete nearly as directly with the cheap full-sizers that are killing the “compact” (actually midsized) pickups. So, is Kranz’s logic sound, or could a CR-V-based pickup mix up the market? Faith springs eternal for me when it comes to efficient utility vehicles… but what say you?