Carmakers don’t want to be caught napping when the “next China” is at stake. They are setting their sights on Southeast Asia. Currently en vogue: Indonesia. The country with a population of 237 million has a bullet on the PowerPoints of most major carmakers. Toyota is already there and wants to double down.
Toyota wants to nearly double the capacity of an existing assembly plant in the suburbs of Jakarta to 200,000 units a year. That’s a healthy number. According to The Nikkei [sub], the factory is “expected to assemble three subcompact models, including a low-priced strategic vehicle under development for that country.”
Toyota currently has 60 percent of the 750,000 units market which is expected to grow beyond 1 million units in the coming years. The competition is hot on their heels. Nissan and Suzuki are expanding. GM wants to build a plant here.