Nissan Rolling Up China
If you look at Nissan’s performance in China, you won’t see anything of the lackluster growth of the overall Chinese market. Nissan announced August sales of 94,700 units in China, up 26.1 percent from a red-hot August 2010. While the Chinese market is waddling like an uncooked Beijing duck, Nissan China recorded the fourth double-digit monthly sales growth in a row.
In the first eight months of the year, Nissan sold 789,300 units in China, up 20 percent from the same period in 2010. Nissan’s target of 1.15 million units sold in China for 2011 is entirely doable.
According to The Nikkei [sub], Toyota’s sales in China were up 14.9 percent in August on sales of 88,700 units. January-August sales are up 4.3 percent. Toyota aims at selling 900,000 units in China in 2010, but Nissan is clearly stealing Toyota’s thunder in China.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Chinese regulators are blaming defective Toyota's for multiple fatalities in the first half of the year. This could not have come at a worse time for Toyota. They were slowly recovering from the earthquake and now this? http://news.ibisworldwide.com/news/chinese-regulators-blame-toyota-defects-for-accidents-stop-short-of-seeking-recall/
Wow, first in U.S. and now in China? Toyota must've felt they forgot to offer an offering to one of the Gods.
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