Thanks to the notoriously leaky Chinese Patent and Trademark Office, and the intrepid research of Carnewschina, we now know that Honda will enter the Chinese market with a second “Chinese” brand.
Honda has two joint ventures in China, Guangzhou-Honda and Dongfeng-Honda. The Guangzhou-Honda sub-brand is called Everus and we showed you their first car, the S1, which we spotted in a quiet corner of the Shanghai Motor Show.
No JV should be left behind, so Dongfeng-Honda will have its own “Chinese” brand called Ciimo, or “Si Ming” in Chinese. At least that’s what the trademark-application says.
According to Carnewschina, Dongfeng gets a slightly better deal. While the Everus S1 is based on the outdated Honda City, the first Ciimo will be based on the last-gen Honda Civic.