Even as GM may or may not be pursuing an alliance of some kind with BMW, it’s putting the final touches on its new Cadillac ATS, which is supposed to compete directly with BMW’s 3 Series. But according to the only report on the possibility of a GM-BMW tie-up,
BMW’s Chief Executive Norbert Reithofer has previously said that BMW would be interested in selling engines to other companies so long as such a move wouldn’t strengthen a direct competitor’s position or damage BMW’s own image
Will GM’s first “true” Dreier-fighter scare BMW away from an engine deal with The General? Until we get a sense of what exactly GM is pursuing, and how BMW feels about being pursued, it’s impossible to say. But the timing of all this certainly is interesting.