August Sales: Detroit Booms But Can't Catch Hyundai. Honda And Toyota Still Dropping

Edward Niedermeyer
by Edward Niedermeyer

With GM, “Fiat Group” and Ford improving their sales volume by 16%, 23% and 9% respectively, Detroit is dominating the headlines in early August sales analysis. But Hyundai Group’s 29% is the big percentage winner, and Nissan had a good volume month as well, up 14%. But the “big two” Japanese are continuing to slide, with Honda off 6% and Toyota down 8%. Hit the jump for our developing table…

AutomakerAug. 2011Aug. 2010Pct. chng.8 month


20118 month


2010Pct. chng.BMW Group23,95424,0080%193,793169,28015% BMW division20,81519,5407%155,929139,23612% Mini3,1094,425–30%37,63629,70427% Rolls-Royce3043–30%228340–33%BMW Group23,95424,0080%193,793169,28015%Daimler AG20,73220,1273%162,406149,0969% Maybach45-20%3643-16% Mercedes-Benz20,32319,6743%159,082144,69610% Smart USA405448–10%3,2884,357–25%Daimler AG20,73220,1273%162,406149,0969%Fiat Group130,46799,89131%884,676722,39323% Chrysler Division22,49717,93725%133,992140,755–5% Chrysler Group127,01399,61128%870,989720,14321% Dodge41,81735,36418%305,368266,74715% Dodge/Ram63,90355,96814%468,769400,44517% Ferrari1371296%1,0921,0316% Fiat3,106–-%11,088–-% Jeep40,61325,70658%268,228178,94350% Maserati21115140%1,5071,21924% Ram22,08620,6047%163,401133,69822%Fiat Group130,46799,89131%884,676722,39323% Ford Motor Co. 174,800157,32711%1,424,8511,308,8879% Ford division166,79414316%1,366,7801,155,71318% Ford/Lincoln/Mercury174,800157,32711%1,424,8511,276,36212% Lincoln8,0066,42825%57,82355,7764% Mercury–7,040–100%24864,873–100% Volvo–––%–32,525–100%Ford Motor Co.174,800157,32711%1,424,8511,308,8879%General Motors218,479185,10518%1,695,0041,462,30816% Buick16,02114,29412%126,493101,12525% Cadillac13,20812,6894%100,44992,3939% Chevrolet152,779131,90916%1,206,3221,052,77315% GMC36,47125,95841%261,740204,55828% Hummer–205–100%–3,344–100% Pontiac–7–100%–954–100% Saab–––%–608–100% Saturn–43–100%–6,553–100%General Motors218,479185,10518%1,695,0041,462,30816%Honda (American)82,321108,729–24%770,265815,075–6% Acura9,05411,534–22%79,13685,668–8% Honda Division73,26797,195–25%691,129729,407–5%Honda (American)82,321108,729–24%770,265815,075–6%Hyundai Group99,69386,06816%772,659601,44429% Hyundai division58,50553,6039%440,863363,49121% Kia41,18832,46527%331,763237,95339%Hyundai Group99,69386,06816%772,659601,44429%Jaguar Land Rover3,6173,958–9%31,11428,5819% Jaguar8101,414–43%8,2048,781–7% Land Rover2,8072,54410%22,91019,80016%Jaguar Land Rover3,6173,958–9%31,11428,5819%Mazda22,63219,73915%165,794156,1906%Mazda22,63219,73915%165,794156,1906%Mitsubishi7,9854,29386%60,07236,43165%Mitsubishi7,9854,29386%60,07236,43165%Nissan91,54176,82719%681,115599,49614% Infiniti9,0249,428–4%63,70266,492–4% Nissan Division82,51767,39922%617,413533,00416%Nissan91,54176,82719%681,115599,49614%Porsche2,1842,0328%20,49415,71930%Porsche2,1842,0328%20,49415,71930%Saab Cars North America36329025%4,2181,499181%Saab Cars North America36329025%4,2181,499181%Subaru20,83722,239–6%174,616172,1821%Subaru20,83722,239–6%174,616172,1821%Suzuki2,4091,83032%18,25815,33119%Suzuki2,4091,83032%18,25815,33119%Toyota129,482148,388–13%1,073,0721,164,154–8% Lexus18,10319,465–7%120,652145,490–17% Scion3,6494,012–9%33,76929,67214% Toyota division107,730124,911–14%918,651988,992–7% Toyota/Scion111,379128,923–14%952,4201,018,664–7%Toyota129,482148,388–13%1,073,0721,164,154–8%Volkswagen35,58232,14211%284,978239,20319% Audi10,2019,18211%75,25665,43915% Bentley1248153%1,10982534% Lamborghini25244%190192–1% VW division25,23222,85510%208,423172,74721%Volkswagen35,58232,14211%284,978239,20319%Volvo Cars NA5,2154,44117%47,1134,441961%Volvo Cars NA5,2154,44117%47,1134,441961%Other (estimate)8688–2%688704–2%TOTAL1,072,379997,5228%8,465,1867,662,41411%
Edward Niedermeyer
Edward Niedermeyer

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  • Mjz Mjz on Sep 02, 2011

    Sorry Ed, time for you to eat your plate of crow. Would you like it baked, broiled or deep fried? Your continual dire predictions for the "Fiat Group" have proven to be completely unfounded. As for your previous assertion that the Fiat 500 might be a "dud", please note that it sold only 3 units less than the vaunted Mini Cooper, and that without a full dealer distribution network in place. Your 29% increase for the Hyundai group headline was misleading, that was for the total 8 month period, and doesn't reflect the current trend, which shows the "Fiat Group" is kicking a$$ and taking no prisoners.

  • Speed3 Speed3 on Sep 02, 2011

    So we are calling Fiat, Chrysler, and Ferrari the "Fiat Group" now? Also can somebody explain which vehicles are Dodges, Dodge/Ram, and Ram? I am confused. I know splitting off Fiat's truck/van lineup into its own brand worked well in Europe, but I really just think they should have left Dodge alone.

  • Grg These days, it is not only EVs that could be more affordable. All cars are becoming less affordable.When you look at the complexity of ICE cars vs EVs, you cannot help. but wonder if affordability will flip to EVs?
  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
  • Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
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