By on August 9, 2011

Few topics attain as much attention as something only a few can afford: Luxury cars, with special emphasis on who sells the most.

While some snootily state that a lot of these cars can’t possibly be listed as luxury comment, Connolly leathernecks battle in the burlwoods.  The war for luxury-leadership is fought on a global scale, where Dr. Z. exhorts his troops to fight back the onslaught of the Bavarian Barbarians. Month after month, skirmishes for market share erupt on U.S. shores as well.

Edmunds sends the latest dispatches from the frontlines of conspicuous consumption:

“The battle of giants for the lead in the U.S. luxury market got even more interesting in July, as No. 1 BMW crept a little further into the lead over No. 2 Mercedes-Benz during the month; Lexus remained hamstrung by supplies; and other players were jockeying for the No. 3 spot. BMW brand sold about 135,000 vehicles year to date through July, and last month upped its edge over the Mercedes brand, which sold about 130,000 during the first seven months. Lexus brand sales were off by 19 percent in July and are off by 19 percent for the seven months, even though availability has begun to return to form. Audi and even Lincoln staged their own surges during the month as the entire segment began easing into the traditional summer sell-down.”

Carmakers appear to be unfazed by a near-bankrupt government, record unemployment, and homes that refuse to work as ATMs.  “Despite the recent economic news, our BMW Group sales in July continued their good momentum,” said Jim O’Donnell, president and CEO of BMW. Audi splurged and announced that it will be “the official automotive partner” this year’s Emmy Awards in September.

However, Hollywood declined to a side-show. World War L will be decided in garage-to-garage battles in Guangzhou, Chongqing, Shanghai and Tianjin. As you can see, in China’s countryside, they already advanced a step above the hoi-polloi …


Get the latest TTAC e-Newsletter!

5 Comments on “Unrestricted Global Thermonuclear War Of Luxury Erupts...”

Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: 2015 BMW X4 xDrive28i Review (With Video)

    VenomV12 - As someone who has a lot of family in Canada and we have talked about this before, I am baffled how these people afford these homes? I feel sorry for...
  • Re: 2016 Acura ILX Review: Big Changes Make The ILX Competitive, Not A Segment Leader

    spreadsheet monkey - Out of interest, what do you drive, DW? And what else besides the S2000 would make it into your list...
  • Re: Review: 2015 BMW M235xi

    hgrunt - 1998, when the e46 came out, it was called fat and soft vs the e36…in a recent review of the E46 M3, the reviewer called it “analog” but when it came...
  • Re: 2015 BMW X4 xDrive28i Review (With Video)

    VenomV12 - My friend’s dad had a Buick Park Avenue Ultra when we were in high school and goddamnit if that was not one of the best riding and most...
  • Re: Review: 2015 BMW M235xi

    hgrunt - I recently test drove a nearly no-option 2015 Ecoboost mustang and nearly fully loaded GT back to back. They felt remarkably similar to my E46 330i ZHP, which had Bilstein...
  • Re: 2015 BMW X4 xDrive28i Review (With Video)

    VenomV12 - BMW is a goddamn mess. To me the brand becomes less and less prestigious and appealing everyday and most of their models just seem like desperate,...
  • Re: Thank You And Goodbye

    DeadWeight - I’m not a troll. I’m a relentless critic, cynic & skeptic of things automotive; the world needs far more people like myself, and if there were more,...
  • Re: Yahoo Autos, Autoblog Gain New Editors

    VenomV12 - I didn’t know there was a Yahoo Autos and Autoblog has been a giant mess for some time now.
  • Re: Thank You And Goodbye

    VenomV12 - As I said before, I would actually like to see this happen.
  • Re: Thank You And Goodbye

    VenomV12 - I like DW, I second that nomination. BTSR would also be good, that would make this one hell of a crazy and interesting site too. Ha Ha.

New Car Research

Get a Free Dealer Quote


  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Cameron Aubernon, United States
  • J Emerson, United States