Git Yer Cars! Peak Oil Needs You!

Bertel Schmitt
by Bertel Schmitt

Edmunds’ always dead-on Autoobserver brings us the shocking news that Americans don’t drive enough. That, or they use the wrong cars. Whatever it may be, Americans are about to lose the carefully cultivated title “world’s biggest gasoline oinkers.” Gasoline consumption hit rock bottom in July!

Says Edmunds:

“U.S. demand for gasoline last month was at its lowest for July in a decade as the slower-than-expected economic recovery appeared to cause many people to either cut back on driving or buy more fuel-efficient cars. U.S. refinery gasoline production in July dropped 2.3 percent from a year earlier, marking the first year-over-year drop for 2011, the American Petroleum Institute (API) said in a report released late last week.”

There are multiple reasons for people taking a pass on gas. Let’s investigate.

“Gasoline demand relative to previous summers appeared to be hindered by a stubbornly high unemployment rate,” says Edmunds. Aha! We aren’t prudent, we’re po!

“Consumers aren’t spending, and jobless claims have increased, so it isn’t surprising gasoline demand was down and overall demand slipped a bit,” John Felmy, Chief Economist at the petroleum-pushing institute moaned.

Horrible: Not only do Americans buy less gasoline, they also save on overalls! What’s next? A resurgence of streaking?

Americans indeed develop nasty habits: They buy miserly cars, and – OMG! – they drive less. Over to you, Edmunds:

“Americans appear to have increased purchases of four-cylinder cars, even as deliveries for many small-engined models from Japanese automakers such as Toyota and Honda were hindered by the tsunami and earthquake that struck Japan in March. General Motors’ Chevrolet Cruze compact sedan accounted for 10 percent of the automaker’s unit sales through July, while Ford Focus unit sales increased 7.3 percent and the relaunched Fiesta sales were way up.”

Subcompacts aren’t taking over America – yet. According to Edmunds, they “accounted for 4.7 percent of U.S. vehicle purchases during the first seven months of the year.” But there is a nasty little trend:

“Sub compact sales are up from 3.6 percent a year earlier, while the propensity to buy entry level SUVs and luxury cars as well as large trucks are down this year, according to statistics compiled by Edmunds.com. So while consumers may be responding to economic signals that are mixed at best, car-buying habits may be tilting as well.”

That’s not all. Americans are giving up their hard-earned freedom of driving anywhere, anytime, anyfar. Edmunds.com Chief Economist Lacey Plache paints a grim picture:

“We have been in an economic soft patch this summer. There is quite likely decreased demand for driving vacations and other non-essential driving due to higher gas prices since late February and due to still weak economic conditions.”

We can’t have that, Best & Brightest. Stop what you are doing. Cease reading immediately (even TTAC – it’s for a good cause.) Hop in your car, warm up that engine before starting, drive like Jack, and for Pete’s sake – fill ‘er up on your way home!

Take the scenic route.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Russycle Russycle on Aug 25, 2011

    With the exception of a rarely driven (and sadly departed) XJ6, all my cars have been 4-bangers for the past 20 years. If you're not towing or chauffeuring the Osmond family, 4 cylinders is really all you need. Looks like more people are figuring that out.

    • Eldard Eldard on Aug 26, 2011

      On another car site a poster said it's hard to pass using a 4 banger. I told him if you can't overtake with a 4 then you really don't know how to drive. I also told him that he is, indeed, an American. lolz

  • Zackman Zackman on Aug 26, 2011

    C'mon B&B! I can't carry everyone! My 100-mile-per-day commute began this week. Plus, we just got back from a road trip to St. Louis, but I can't help that my car averaged 34.65 mpg either, but I'm trying to do my part! Thus far, I am still gainfully employed, but as we all know, that can change in a heartbeat. We'll see how this goes. Once I have some time under my belt, in a few weeks I'll report on my car's overall average mpg on my new route.

  • Jpolicke In a communist dictatorship, there isn't much export activity that the government isn't aware of. That being the case, if the PRC wanted to, they could cut the flow of fentanyl down to a trickle. Since that isn't happening, I therefore assume Xi Jinping doesn't want it cut. China needs to feel the consequences for knowingly poisoning other countries' citizens.
  • El scotto Oh, ye nattering nabobs of negativism! Think of countries like restaurants. Our neighbors to the north and south are almost as good and the service is fantastic. They're awfully close to being as good as the US. Oh the Europeans are interesting and quaint but you really only go there a few times a year. Gents, the US is simply the hottest restaurant in town. Have to stand in line to get in? Of course. Can you hand out bribes to get in quicker? Of course. Suppliers and employees? Only the best on a constant basis.Did I mention there is a dress code? We strictly enforce it. Don't like it? Suck it.
  • 1995 SC At least you can still get one. There isn't much for Ford folks to be happy about nowadays, but the existence of the Mustang and the fact that the lessons from back in the 90s when Ford tried to kill it and replace it with the then flavor of the day seem to have been learned (the only lessons they seem to remember) are a win not only for Ford folks but for car people in general. One day my Super Coupe will pop its headgaskets (I know it will...I read it on the Internet). I hope I will still be physically up to dropping the supercharged Terminator Cobra motor into it. in all seriousness, The Mustang is a.win for car guys.
  • Lorenzo Heh. The major powers, military or economic, set up these regulators for the smaller countries - the big guys do what they want, and always have. Are the Chinese that unaware?
  • Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
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