But… shouldn’t it be? Oh, Ford. You come up with something sexy and desirable, and you can’t help but slap a blue oval on it, can you? Ford Design Boss J Mays explains the choice, saying
We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a strong premium visual appeal, and above all, are stunningly beautiful. Our exciting new design DNA has been developed and refined by an intensive effort by all of our talented global design team. As a team, we wanted to create a more technical design vocabulary to help communicate the smart technology that is now core to the Ford brand. In addition, we worked particularly hard on meeting the high-expectations of a new generation of buyers – a group of consumers who have grown up surrounded by beautiful, premium design work on even the most affordable products.
Which leaves Lincoln… where?