Nissan’s “we have cars” ad may not meet with the approval of TTAC’s commenters, but it appears to be having some kind of effect. According to mid-month analysis by the A+ rated experts at Edmunds Autoobserver, Nissan’s looking at the strongest retail sales growth in the industry this month, building on last month’s already-strong performance.
Though Toyota and Honda seem to be turning the corner on their supply issues, they’re doing so slowly… and Detroit seems powerless to capitalize on the opportunity. With the Detroit firms projected to lose between one and six percent of their July retail volume, the window for an assault on Toyota and Honda seems to be closing. Volkswagen, Toyota, Hyundai and Nissan appear to be picking up the momentum now, suggesting that the rest of this year could continue to see some broad, multi-manufacturer competition. On the other hand, there could be room for everyone to grow in this market as Edmunds’ Jeremy Anwyl notes:
the odds of an upward sales bump in September and October seem to be increasing.