Damn Homewreckers: Suzuki-Volkswagen Partnership To Be Dissolved In The Foreseeable Future"
Someone is fanning the flames between Volkswagen and Suzuki, and we aren’t talking flames of love. Today, the German Platow Brief reported a bit belatedly that the German-Nipponese alliance is on the ropes. Something that the attentive reader of TTAC has known for quite a while and as always free of charge. The expensive subscription to the German financial newsletter is not in our editorial budget. A friend of TTAC sent us today’s Platow missive, which can’t be found on-line. After going through the usual blah-blah, the letter drops a high explosive bomb:
„The German-Japanese alliance is about to turn into a shipwreck. As we hear, the partnership shall be dissolved in the foreseeable future.”
The pricey gossip letter does not name any sources, and does not imply to have any.
As it is not Platow’s job to announce the cessation of the coalition, there was immediate counter-battery fire. A Suzuki spokesman told Germany’s Focus magazine that “there are no intentions to end the cooperation with Volkswagen.” A Volkswagen spokesman refused to comment. Usually, it is Volkswagen’s role to claim that everything is fine and dandy. Suzuki’s role in the kabuki dance used to be to play the date rape victim. Maybe, they just said “it’s your turn to deny it, last time, it was on me.”
Reuters, usually well informed in the matters concerning the Wolfsburg-Hamamatsu sopu opera, weighs in, confirmed the Suzuki denial and the Wolfsburg “we say nozzink” and reminds us that “relations between the two companies showed signs of souring last month as Suzuki Executive Vice-President Yasuhito Harayama asserted the company’s independence and said the two groups needed to go back to the drawing board on their partnership.”
As far as we know, both of them are still doodling. Volkswagen is conducting a review of the partnership, and Suzuki demands to be treated as an equal partner
Tip to Suzuki: At Volkswagen, the term to use is “auf Augenhöhe” – eye-to-eye, on par with. If you really want to blow them away, demand “Kultur auf Augenhöhe mit Handschlagqualität.” This is a magic spell. Use it and they will immediately answer: “Hai, wakatta!”
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Suzuki wollen wahrscheinlich nicht die Fusion, wie die scheusslich Abtreibung, die DaimlerChrysler geworden war. Gut für sie.
Buh.. Buh-buh.... Boobies.... o_o