Boycott Costco! Save The Chargers!

Bertel Schmitt
by Bertel Schmitt

The New York Times is outraged:

“Just as plug-in cars like the Nissan Leaf and Chevrolet Volt enter the market, Costco is reversing course and pulling its chargers out of the ground, explaining that customers do not use them.”

Why in the world?

Costco was an early leader in setting up charging station, also in setting an example for other retailers, such as Best Buys and Walgreen. By 2006, Costco had 90 chargers at 64 stores. It didn’t matter that next to nobody had an EV. Even after GM ditched the EV1, Costco kept the chargers.

Now as EVs are finally showing up in (small) numbers, Costco is pulling the plug-in poles.

“Nobody ever uses them,” said Dennis Hoover, the general manager for Costco in northern California, to the Times. “At our Folsom store, the manager said he hadn’t seen anybody using the E.V. charging in a full year.”

Plug In America, a California-based E.V. advocacy group, is mounting a spirited save-the-chargers campaign:

“Costco’s charging stations have supported the pioneering owners who purchased electric vehicles in the 1990s and early 2000s. As documented in Who Killed the Electric Car, most of these cars were taken back by the automakers and crushed. Fortunately, hundreds of these vehicles were saved by the electric vehicle activists who founded Plug In America. The owners still depend on these cars, many of which still perform just as well today as when new. These cars are a testament to the longevity and reliability of electric vehicles.”

The Costco outlets are outdated by current standards and most likely only fit those pioneering cars from the last millennium. A state-supported program would let Costco upgrade them at no cost.

Hoover is aware of the state-funded upgrade program, but does not want to use it: “Why should we have anybody spend money on a program that nobody’s thought through?”

Or maybe Costco is afraid of the electric bill, now that EVs possibly will show up en-masse?

You never know.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
3 of 44 comments
  • MarkD MarkD on Aug 22, 2011

    Would that article be written by Tom Friedman? The Times columnist with the Al Gore sized mansion and matching ego? I'm sure he rides the subway to work. Sarcasm aside, I just wish Costco would build some stores upstate. They don't even need chargers.

  • Amca Amca on Aug 26, 2011

    It's unconscionable that they would remove charges no one was using. They have offended the gods of the electric car. Cosmic reprisal will meet Costco's blasphemy.

    • Eldard Eldard on Aug 27, 2011

      People who worship NY Times probably won't be able to even afford incense sticks soon. Rejoice!!!

  • W Conrad I'd gladly get an EV, but I can't even afford anything close to a new car right now. No doubt if EV's get more affordable more people will be buying them. It is a shame so many are stuck in their old ways with ICE vehicles. I realize EV's still have some use cases that don't work, but for many people they would work just fine with a slightly altered mindset.
  • Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
  • Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
  • Kwik_Shift_Pro4X Nice look, but too short.
  • EBFlex Considering Ford assured us the fake lightning was profitable at under $40k, I’d imagine these new EVs will start at $20k.
Next