Akerson: Chevys For Rsselsheim, Bad News For Detroit

by Bertel Schmitt

Published: August 12th, 2011

akerson chevys for rsselsheim bad news for detroit

Good news for Opel workers: They could all get Chevys, and GM CEO Dan Akerson won’t sell them down the river, to China, to Korea, or god forbid to Wolfsburg. “We would never give Opel away. Opel contributes to our global size and is not for sale, end of discussion,” Akerson told Germany’s Financial Times Deutschland. An unambiguous statement. Opel workers would have loved to hear it a bit earlier. But better late than Hyundai.

Akerson had more news. Some good. Some, well, you decide …

The good news is that “GM is looking into producing Chevrolets in Europe.” The few Chevrolets that currently change hands in the EU – in June, the number was 17,114, says ACEA – are made in Russia or South Korea. These numbers are scheduled to grow a lot, and GM doesn’t want to ship cars from Korea to Europe if it has plants there that could use some work.

The bad news is that Akerson thinks the U.S. economy could nosedive. Nosedive even more? “There is the danger of a new recession, and I see this with concern,” Akerson told the paper. Result? Americans will buy fewer cars than hoped and projected. GM thought the year would end at 13 to 13.5 million cars sold in the U.S. Very few still believe this, and Akerson is beginning to have doubts himself: “Currently, we maintain the forecast, but we think it will be the lower range of our prognosis.”

The Opel unions are unfazed by the danger of their mothership hitting rough seas. They are happy about Chevbrolet coming to Europe: “We have promoted this for quite a while,” said über-shop-steward Klaus Franz to Automobilwoche [sub]. “This would fill the capacities of some sites here.” There is no badge-nationalism in the union camp. Chevrolet, Opel, whatever fills the line.

Background: GM wants a bigger European footprint for Chevrolet in Europe. Instead of in Korea, the cars shall be made in Europe. However, as part of the restructuring plan, there is a contract that precludes new European plants before 2014. That’s why the cars will have to be made at Opel or Vauxhall if the great Chevroletization of Europe is to become reality.

#BertelSchmitt #Chevrolet #Europe #GM #Korea #Opel

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments

Join the conversation

5 of 19 comments

Pch101 on Aug 12, 2011
The good news is that “GM is looking into producing Chevrolets in Europe.” That sounds like bad news for Opel management. Whatever autonomy they may have had would appear to be in the crosshairs of the leadership in Detroit.

Like Reply
- See 2 previous
- MikeAR on Aug 12, 2011
  
  This sounds like the beginning of the end of Opel's engineering staff perhaps. Chevys in Europe, why bother with Opel engineering their own platforms?
  
  Like
- Geozinger on Aug 13, 2011
  
  @MikeAR: I doubt that this is anywhere near the end of Opel engineering. Opel does the majority of the FWD programs.
  
  Like
- Pch101 on Aug 13, 2011
  @MikeAR I doubt that this is anywhere near the end of Opel engineering. Opel does the majority of the FWD programs. Traditionally, GM Europe had been fair autonomous. It was largely a corporate backwater that didn't get that much attention from the mothership. Now, GM has been moving more work to Daewoo, and if you believe their recent presentation that was linked elsewhere here, then GM's goal now appears to be to turn GM into an efficient international company with global brands. That sounds good, but that also means some sort of centralized management that oversees all markets. Combine that with a strategy to cut costs by moving more operations to emerging markets, and that spells problems for Opel. The trend in Europe has been to drop trade barriers that had been traditionally used to protect their domestic car markets, so in the future, there should be less need for an auto producer to be housed there if the consumer will accept the vehicles. If GM can get Europeans to embrace Chevrolets, that can't be good for Opel.
  
  Like
Msquare on Aug 12, 2011

Still a little lost as to how the GM pecking order in Europe supposed to work. You can still make some sense of Cadillac-Buick-Chevy here, and even more if it's done right. Chevrolet, I guess is supposed to compete in the cut-price class in Europe that used to be the haven of Hyundai and Kia, plus some Malaysian and Eastern European makes. But is there really that much of a gap between Opel/Vauxhall and Chevrolet? I guess they're trying to follow the VW/Skoda/SEAT model, but how well is that working?

Like Reply

Recent Comments

El scotto UH, more parking and a building that was designed for CAT 5 cable at the new place?
Ajla Maybe drag radials? 🤔
FreedMike Apparently this car, which doesn't comply to U.S. regs, is in Nogales, Mexico. What could possibly go wrong with this transaction?
El scotto Under NAFTA II or the USMCA basically the US and Canada do all the designing, planning, and high tech work and high skilled work. Mexico does all the medium-skilled work.Your favorite vehicle that has an Assembled in Mexico label may actually cross the border several times. High tech stuff is installed in the US, medium tech stuff gets done in Mexico, then the vehicle goes back across the border for more high tech stuff the back to Mexico for some nuts n bolts stuff.All of the vehicle manufacturers pass parts and vehicles between factories and countries. It's thought out, it's planned, it's coordinated and they all do it.Northern Mexico consists of a few big towns controlled by a few families. Those families already have deals with Texan and American companies that can truck their products back and forth over the border. The Chinese are the last to show up at the party. They're getting the worst land, the worst factories, and the worst employees. All the good stuff and people have been taken care of in the above paragraph.Lastly, the Chinese will have to make their parts in Mexico or the US or Canada. If not, they have to pay tariffs. High tariffs. It's all for one and one for all under the USMCA.Now evil El Scotto is thinking of the fusion of Chinese and Mexican cuisine and some darn good beer.
FreedMike I care SO deeply!