By on June 2, 2011

So… does this look like a BMW to you? Blame the camo if you must, but this forthcoming BMW-branded “0-Series” looks like it’s shaping up to appear as mundane as anything BMW has ever slapped a roundel on. Which makes sense, I suppose, given that it’s going to be the most mundane BMW-branded car yet built, constructed as it is on the next-gen MINI’s transverse, front-drive platform. Even BMW’s forthcoming i3 sports a freakier, funkier high-roof baby hatch look… and despite our initial fears, it’s apparently rear-drive as well. On the other hand, we’ve been here before with Mercedes… and they pulled a surprisingly sexy design out of a humble, front-drive mule. Here’s hoping BMW can pull off some equally adept styling magic, otherwise we’re looking at the BMW Cimmaron right here…

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11 Comments on “What’s Wrong With This Picture: The First Front-Drive BMW Edition...”

  • avatar

    I was hoping the 0 would be inspired by the 2002 instead of the Nissan Versa. I guess they feel that’s the safe way to go, but I can’t see this taking off.

  • avatar

    When I saw this, I thought it was a Chevy Sonic with camo on it. Horizontal grill, the headlight placement, rear spoiler… lots of it matched up.

  • avatar

    Styling magic? You mean like the pot-bellied pig which is the 1-series hatch? Isn’t this what we’re looking at? Despite its ugliness, even I would make room for a manual, diesel 1-series hatch….

  • avatar

    Now that is the best camo “paint” job pattern that I have seen so far! I suspect that in fact it is applied in much the same way as contact paper. Imagine the look on the Maaco guy’s face if you brought that picture in and asked “How much to do this?”

  • avatar

    Ah FWD…one of the first steps to becoming completely bland and boring.

  • avatar

    Surprise! It seems that I already own one of those. It’s called a “Peugeot 207 SW” (Google for pics, if you want). Same drive train as the Mini Cooper, BTW.

    Hopefully for BMW, car buffs like Jeremy Clarkson like the 0-series better than the Peugeot (“Did you know that SW doesn’t stand for anything? Peugeot admitted this. So let’s have a go ourselves. I’m going for ‘Silly Wagon\'”, or “A slightly awkward styling exercise it may be, but the Peugeot 207 SW is nonetheless a deeply practical and affordable proposition. Its only real failing may just be that not many people actually want it.”

    Let’s wait how sexy the design of the new Mercedes really will be. I remain skeptic. There is not much you can do, if you want to combine usability with affordability and a sporty design, I’m afraid.

  • avatar

    How is it different from Golf? I know grill will be split somehow hopefully not Chevy way but can they out perform Golf? Hey Peugeot 207 SW is a European Mazda 3 clone. the same smiley face.

  • avatar

    You guys are looking at this completely the wrong way.

    BMW returning to its true “roots”.

    Not so much a downsized 1 series, more of an up-sized Isetta with an extra wheel.

    • 0 avatar

      The first BMW cars were Austin 7s built under license. I guess buying the wreckage of Rover was really when they returned to their roots. My problem with a FWD BMW is that the only remaining reason to buy a BMW is because of the shortage of RWD options. One might as well get a good car instead of a BMW that doesn’t even have RWD going for it.

  • avatar
    MRF 95 T-Bird

    A BMW Fit? Or more like a shrunken 5 Series GT. Aunt Edna’s younger cousin. Blah they should have gone more 1 series traditonal or retor 2002.

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