Reuters reports that White House has approved a label for E15 ethanol blends, which warn motorists not to use the higher blend if their vehicle was built before the 2007 model-year. What Reuters won’t show you is the final label design that was approved… was it the EPA’s proposed design (above), or one of the ethanol lobby’s proposed alternatives (see gallery below). Clearly there’s a bit of a difference between the two, and the EPA was under quite a bit of pressure to not go with the orange-and-red “CAUTION!” version. In documentation from hearings on the E15 labeling issue [PDF], you can read executives and lobbyists expounding at length about the fact that ethanol is good for America, and that labeling shouldn’t discourage the use of E15. Which it doesn’t…. in 2007 and later vehicles. And if you check the EPA’s docket on the issue, you’ll find plenty of good reasons for preventing “misfueling”. Luckily few gas station owners are likely to invest in E15 pumps anyway, so you may never actually see this label in the wild.
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