Sergio Marchionne And The UAW Play Poker. In The Pot: $ 5 Billion

Bertel Schmitt
by Bertel Schmitt

After the U.S. and Canadian government are out of the car business, at least as far as Chrysler is concerned, Fiat will own 52 percent. Who owns the rest? A large chunk, 45.7 percent, is owned by the UAW. By the UAW’s VEBA healthcare fund, to be exact. And the union is in no great hurry to change that. The UAW has a big “HOLD” on their share of Chrysler, hoping that the value goes up. That’s what “two people familiar with the fund’s strategy” told Reuters today.

The fund has several obvious options for cashing out.

  • They could sell their shares to an outside investor, if they find one.
  • They could sell their shares to Fiat, if Fiat is interested.
  • They could also wait until an IPO and sell their shares in the open market.
  • Currently, the best strategy appears to do nothing.

Under the 2009 agreement with the U.S. Treasury, VEBA’s proceeds from a sale of its Chrysler stake are capped at a “threshold amount.” The amount was $4.25 billion in 2009. It grows at 9 percent compound annual interest.

A source with a calculator told Reuters that that cap on the union’s payout has risen to nearly $5 billion. Fiat paid the U.S. government $500 million for a 6 percent share. That puts a $3.8 billion valuation on the UAW holdings. The union has an interest in maximizing their return. Let’s say they find a buyer, then they would like to see $ 5 billion now, or nearly $5.5 billion in a year.

That’s not a bad investment. It also is a great bargaining chip. “The slower approach by the UAW’s healthcare trust fund means the autoworker’s union may have a major holding in Chrysler as it opens a crucial round of contract talks this summer,” says Reuters. “The union is seeking to win back some concessions it made during the 2007 negotiations.”

Sergio Marchionne said that an IPO would be the “most efficient” way for the UAW. But, “if VEBA finds a buyer for the position and Fiat accepts the buyer as the holder of the stock, there’s nothing that would require an IPO,” Marchionne told reporters. Sergio also knows how to play poker. He will deny a buyer if there’s not enough above the threshold amount. If the unions get too aggressive in their bargaining, the stock will yield less in an IPO.

Today, Marchionne said that a public share offering for Chrysler is more likely to occur in 2012 than this year “because the automaker needs a longer track record of performance,” Reuters report s.

This will stay interesting for a while..


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • John Horner John Horner on Jun 03, 2011

    Nobody calls it Socialism when huge stock options and stock grants are given to executives. Nobody calls it Socialism when the employees of Google or Facebook get massive windfalls thanks to the stock options they were given by the company. All in all, having the union's fortunes tied directly to the financial performance of a company over the long haul could have massive upsides. An us vs. them combative attitude often does the workers, management and stockholders of a company a big disservice over time.

    • See 1 previous
    • Beerboy12 Beerboy12 on Jun 04, 2011

      It makes more sense to have good profit sharing & performance bonus schemes in place than to have the union "own" the company. Companies do well when they strive for happy employees. I believe Google is a good example of these new, progressive, management styles and Google is a successful company. I am no fan of unions but they do have a role to play and that role is not running the business.

  • Bryce Chessum Bryce Chessum on Jun 04, 2011

    Union unrest killed the British auto industry crap cars didnt help but a militant workforce wiped any quality out having the union own a piece of the company will payoff long term.

    • PrincipalDan PrincipalDan on Jun 04, 2011

      Yes let's hope that these two groups realize that their best interests lie in strengthening the company over being selfish.

  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉
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