Audi isn’t the only German premium brand to report stellar numbers in May. The Bavarian competition, 89km down south from Audi’s Ingolstadt, didn’t sit on their thumbs either. The BMW Group increased its May sales by 22.1 percent to 147,563 BMW, MINI and Rolls Royce brand vehicles. That’s an all-time sales high for the month of May. Year-to-date, the number stands at 667,511 units for a growth of 20.7 percent, BMW says in an emailed statement. What they don’t say is even more outstanding …
Where did they sell all those cars? Mainly in Germany (29,372 units, +27.7%), in the U.S. (26,452 units, +19.7%), and of course in China (21,150 units, +51.1%). As far as premium cars are concerned, the China boom rages on.
Solid double-digit growth was also reported from the BRIKT markets: Brazil (+57.3%), Russia (58.3%), India (+160.9%), Korea (+49.1%) and Turkey (130.2%).
BMW outdistances Audi both in May and on a YTD level.
As far as individual brands go, the table says it all. Except for one brand that needed a bit of work.
With inherited British understatement, BMW does not quote any sales numbers for Rolls Royce. “Rolls-Royce Motor Cars saw sustained sales growth in all markets during the period” is all the press release yields.
Are they hiding anything? Yes, a surprising success. After some spreadsheet work and a little back and forth with BMW headquarters, we now can also add the official numbers for Rolls Royce: 88.8 percent growth year-to-date, a phenomenal number. Luxury is alive and well.
BMW Group May 2011 Results
|May ’11||May ’10||Growth||YTD ’11||YTD ’10||Growth|
|BMW Group Automobiles||147,563||120,854||22.1%||667,511||553,033||20.7%|
Black: Published data. Grey: Calculated data. Blue: Calculated data corrected by BMW