By on June 8, 2011

Audi isn’t the only German premium brand to report stellar numbers in May. The Bavarian competition, 89km down south from Audi’s Ingolstadt, didn’t sit on their thumbs either. The BMW Group increased its May sales by 22.1 percent to 147,563 BMW, MINI and Rolls Royce brand vehicles. That’s an all-time sales high for the month of May. Year-to-date, the number stands at 667,511 units for a growth of 20.7 percent, BMW says in an emailed statement. What they don’t say is even more outstanding …

Where did they sell all those cars? Mainly in Germany (29,372 units, +27.7%), in the U.S. (26,452 units, +19.7%), and of course in China (21,150 units, +51.1%). As far as premium cars are concerned, the China boom rages on.

Solid double-digit growth was also reported from the BRIKT markets: Brazil (+57.3%), Russia (58.3%), India (+160.9%), Korea (+49.1%) and Turkey (130.2%).

BMW outdistances Audi both in May and on a YTD level.

As far as individual brands go, the table says it all. Except for one brand that needed a bit of work.

With inherited British understatement, BMW does not quote any sales numbers for Rolls Royce. “Rolls-Royce Motor Cars saw sustained sales growth in all markets during the period” is all the press release yields.

Are they hiding anything? Yes, a surprising success. After some spreadsheet work and a little back and forth with BMW headquarters, we now can also add the official numbers for Rolls Royce: 88.8 percent growth year-to-date, a phenomenal number. Luxury is alive and well.

BMW Group May 2011 Results

May ’11 May ’10 Growth YTD ’11 YTD ’10 Growth
BMW Group Automobiles 147,563 120,854 22.1% 667,511 553,033 20.7%
BMW 121,168 101,822 19.0% 555,429 465,964 19.2%
MINI 26,104 18,848 38.5% 110,802 86,093 28.7%
Rolls Royce 291 220 32.3% 1,280 678 88.8%
BMW Motorrad 12,568 12,143 3.5% 48,749 45,432 7.3%
Husqvarna Motorcycles 537 1,326 -59.5% 3,080 3,607 -14.6%

Black: Published data. Grey: Calculated data. Blue: Calculated data corrected by BMW

 

Get the latest TTAC e-Newsletter!

12 Comments on “Recession? What Recession? BMW On All-Time High...”


  • avatar
    Tstag

    Luxury is alive and well. JLR just announced record profits of over 1 billion pounds for the financial year.

    Bet Ford wish they still had a premium car maker with Global reach…

  • avatar
    Suter

    At least part of the bailout money has to be spent somewhere. Cars are close to the top on the lists.

  • avatar
    NotFast

    I believe only the United States is in a recession. Love the early 2000′s monetary policies and housing bubble!

  • avatar
    hreardon

    At the risk of setting off a class war, the strong success of luxury brands, from Tiffany to BMW and Audi, helps to demonstrate just how skewed this economic “recovery” has been.

    Good news for the likes of BMW, Merc and Audi buyers; Bad news for the other 95%…

  • avatar
    eldard

    Considering that premium cars in China are slapped a premium it’s like BMW sold twice the number of bimmers there than in America.

  • avatar
    hreardon

    It’s interesting: In my industry the only guys making money right now are those who work closely with investment banks, hedge funds and who have government contracts/healthcare contracts.

    Everyone else is still flat at best. It’s very frustrating.

    • 0 avatar
      MikeAR

      In my corner of the world construction has been almost non-existent for the last 3 years. The only exception is government projects. If tax dollars are paying for it it’s going up. Otherwise not. The thing is the school, healthcare and government projects are unformly a lot more expensive, nicer and unneeded. For example, LED signs on schoolgrounds and an indoor practice facility for the high school football team. The schools in particular are choking on money and are wasting it to spend it all. And they keep turning out illiterates.

  • avatar
    gslippy

    BMW’s reliability is terrible, which has to catch up with them someday.

  • avatar

    They bought a sale from me in May with the ridiculous 24 month lease offer on a Z4 35is.

    There is, however, absolutely no chance that I will be bucking up the residual to keep the car after the lease is up.

    I even quoted an old TTAC article about the leasing companyies’ folly of artificially high residuals when discussing the deal on bimmerfest.

    http://www.bimmerfest.com/forums/showpost.php?p=6101040&postcount=32


Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: European Review: Peugeot 208 GTi

    Buckshot - The 208 GTI is from 229 000 SEK in Sweden Cooper S is from 215 000 SEK but in reality the Cooper will be more expensive with all its expensive options.
  • Re: Mitsubishi Motors: And Then There Were…

    notferris - Mike, First of all, I commend you on this in-depth piece. If you would allow, I would like to offer some additional information that you, and...
  • Re: Thank You And Goodbye (Sort Of)

    Stef Schrader - I feel as if I just read a group hug (in a good way). I do, however, need to chase these feelings of warm fuzziness up with some footage of explosions, and...
  • Re: Thank You And Goodbye (Sort Of)

    April - Accountability and Civility? Really? Allowing comments which include slurs and questioning others humanity is usually considered beyond the pale by polite society....
  • Re: Junkyard Find: 1959 DeSoto

    bill mcgee - It is hard to imagine the styling sensation that the 1957 Chrysler products were when they were first introduced . I recall at the time ,and I was possibly only...
  • Re: Report: Nissan Scraps Small Truck Plans, Navara Now On For North America

    DenverMike - @Lou_BC – The Tacoma regular cab is one of the fastest selling trucks on the planet, close behind the Tacoma...
  • Re: Reader Review: 2010 Volkswagen Jetta Sportwagen

    DeadWeight - Mazda isn’t 50% worse than Honda in this regard (maybe 25% worse, though), and while it’s often stated, tires do make a huge...
  • Re: Thank You And Goodbye (Sort Of)

    msquare - I am very happy to see you at Road & Track. I was wondering who would succeed Peter Egan and I think they found the right person. I came to the web (TTAC,...
  • Re: Thank You And Goodbye (Sort Of)

    MBella - Yeah, not cool Jack. Especially since I’ve never heard Ed say anything but good things about you.
  • Re: Reader Review: 2010 Volkswagen Jetta Sportwagen

    DeadWeight - TTAC hates Saab? I always had the impression that at least the B&B gave Saab credit for doing turbocharged petrol engines properly, and...

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India