Production Of Japanese Automakers In May

Bertel Schmitt
by Bertel Schmitt

Here is a table of the May production numbers of Japan’s bigger carmakers. What do we see?

Japan ProductionChangeJapan ExportsChangeOverseas ProductionChangeGlobal ProductionChange*Toyota156,379-46.50%47,167-61.70%196,07343.30%352,452-44.70%Nissan80,0360.80%45,321-5.60%288,87825.70%368,91419.30%Honda34,746-53.40%9,207-60.80%103,106-50.60%137,852-50.40%Suzuki64,848-26.10%14,230-38.40%159,5917.10%224,439-5.20%Mazda62,208-11.80%31,244-42.10%20,366-23.40%82,574-15.00%Mitsubishi47,0137.70%25,645-13.50%45,77215.10%92,78511.20%Fuji Heavy22,438-39.40%18,898-22.60%11,71275.30%34,150-21.90%

* including Daihatsu and Hino

  • Honda and Toyota hit most
  • Nissan more than makes up as small Japanese loss with overseas production
  • Production abroad does not save you if it is fed from Japan
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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 3 comments
  • Pch101 Pch101 on Jun 28, 2011

    What is the "change" in comparison to? May 2010? Thanks.

  • Acubra Acubra on Jun 28, 2011

    Nissan may be doing allright in numbers, but they are digging themselves a deep hole with all that cheap overseas outsourcing. Mercedes lost a billion+ in warranty repairs alone when they had their 95-2002 quality slip. Nissan is not so robust IMO. And now they produce tons of junk. So I'd bet on Toyota, Honda and other proper "Made in Japan" names in the longer run.

  • SCE to AUX SCE to AUX on Jun 28, 2011

    My local mega-Toyota/Scion dealer has been looking very lean lately, with what seemed like a bias towards trucks. So I checked, and here's all they have in new inventory: 4Runner (2) Avalon (1) Camry (14) Camry Hybrid (1) Corolla (6) FJ Cruiser (2) Highlander (5) Prius (1) RAV4 (17) Sienna (6) Tacoma (5) tC (1) Tundra 4WD Truck (11) Venza (3) xD (1) Yaris (7) That's right: TWO new Scions in stock, and no xBs. And ONE lonely Prius. This is it, at a dealer on a major road occupying nearly 7 acres of property. Scary times for them, I'm sure.

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