China In May 2011: Down 3.98 Percent

Bertel Schmitt
by Bertel Schmitt

China’s auto sales fell 3.98 percent to 1.3828 million in May. Production dropped 4.89 percent to 1.3489 million units. This according to data released today by the China Association of Automobile Manufacturers (CAAM), and reported by China’s state news agency Xinhua.

Three cheers for our patent-pending TTAC China sales oracle, a.k.a. GM China. It nailed the number pretty closely in May. GM China’s May sales were down 2.7 percent. All percentages compared to May 2010.

Zhu Yiping, CAAM’s assistant secretary general, said the decline in May was caused by the removal of tax incentives in car purchases this year, rising fuel costs, and the purchase limits in some cities that were put in place to combat traffic congestion.

Beijing alone did account for close to 5 percent of China’s car sales last year. Bringing Beijing’s car market to a near still stand should dampen overall sales a bit.

China had a preferential tax treatment on vehicles with a displacement of less than 1.6 liters last year. China also had a very successful “cars to the countryside” program. Both programs ended last year. That turned into a one-two-punch for small cars and mini-utes, hitting mostly the homegrown Chinese industry, while bigger bore cars made by joint ventures with state-owned enterprises were largely unaffected.

The small-bore segment represents big numbers in China. During the first five months, passenger vehicles with engine displacement smaller than 1.6 liters accounted for nearly 70 percent of total passenger vehicle sales.

Commercial vehicle output in the month reached 308,000, down 18.68 percent from April. Sales hit 339,900, down 17.03 percent, the figures showed. This could be a reaction to the one-two-punch. China’s countryside was flooded by “bread vans” while the subsidies were in effect. If it’s more than that, then China is in trouble: Commercial vehicle sales are usually taken as a leading indicator for the economy, while passenger vehicle sales are often used as trailing indicators. Counting passenger vehicles only, they are down 0.11 percent in May.

According to the CAAM, home-grown passenger vehicles brands held a market share of 45.4 percent, down 2.49 percentage points from a year ago. Foreign brands still hold the overwhelming rest. Countering popular wisdom, Japanese brands are the most liked foreigners in China with a total of 17.59 percent of the passenger vehicle market share. German brands come second with 15.5 percent, followed by American brands with 11.05 percent. Bonus table to reward those who read through the boring stats.

Top Ten Chinese Automakers in May 2011

MakerUnitsShanghai GM86,900Shanghai Volkswagen81,200FAW Volkswagen75,400Dongfeng Nissan48,100Beijing Hyundai47,400BYD39,100Ford33,700Geely32,000Peugeot-Citroen30,200Chery29,500
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 11 comments
  • Mor2bz Mor2bz on Jun 09, 2011

    I could only make it a quarter the way thru the vid. you would have to be alot tougher than I to watch this thing.

  • Ronnie Schreiber Ronnie Schreiber on Jun 09, 2011

    At the 7:00 mark a car appears to run a red light and t-bones a police car that looks like it's making a left turn with a flashing green. A passenger gets out of the car, holding his head, sees that it's a police car and then starts to run away. A lot of the collisions are due to two and three wheeled vehicles being driven in an oblivious manner. At 8:44 there's someone on a motorcycle or motorscooter that just runs right into the back of a truck stopped at a light.

  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
Next