When Chrysler Group Design boss Ralph Gilles said yesterday that “nothing has changed from the Five Year Plan,” I failed to mention one of the issues that made his statement less than entirely accurate: the planned “mid-sized pickup” which was supposed to debut as a 2011 model. The planned unibody pickup was labeled as “under consideration” at the time, and since nobody has mentioned it since (and because Honda’s Ridgeline has been losing sales), most industry watchers seemed to think the idea was stillborn. Not so, reports wheels.ca. Citing insiders and suppliers briefed on the program, Wheels says the new truck will be built in Windsor, Ontario on Chrysler Group’s minivan platform as
an insurance policy that the plant will continue on three shifts at full capacity.
Which isn’t as thrilling a justification as, say, “the compact pickup market has been shamefully neglected for years, and rising gas prices and CAFE standards make well-developed, modern, fuel-efficient pickups a no-brainer,” but it will have to do. And since Chrysler is reportedly targeting only 15k-20k units per year, it’s not particularly surprising either. In honor of Chrysler’s return to front-drive, compact pickups, be sure to check out the Curbside Classic on its progenitor, the Dodge Rampage.