By on May 9, 2011

Mazda’s CX-7 and CX-9 are masterpieces of scaled design, distinguishable largely by proportion or badging rather than any real differences in design cues. And, by the looks of this camo’d test mule, Mazda’s forthcoming CX-5 will be yet another CX… just, you know, smaller. But don’t be fooled: the production CX-5 should be one of the first applications of Mazda’s Kodo design language first shown on the Shinari concept. In fact, the Minagi concept has already previewed the CX-5′s use of the new “Japanese Alfa Romeo” aesthetic, but as this hypnotic video proves, the language can go a lot of different directions. At least it will definitely be different… and not in the Cheshire Cat-meets-Pokemon way, either.

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16 Comments on “Today, In Crossovers: Mazda CX-5...”


  • avatar
    Philosophil

    I’m really interested in this vehicle. Assuming it drives as you’d expect a Mazda to, a lot will depend on the pricing for me.

  • avatar
    srogers

    The dashboard, in its current state, looks like GM design and quality. ;)

    • 0 avatar
      SVX pearlie

      Given the history of Mazda, it’s actually Ford design & quality.

      • 0 avatar
        srogers

        You may be correct. To look more like a GM, it should have smoke and coolant steam coming out of the ventilation system.

      • 0 avatar
        SVX pearlie

        That’s OK. Given the Ford link, if I tap it on the rear bumper, the car will burst into flames.

      • 0 avatar
        srogers

        If it were a GM, you wouldn’t have to tap the bumper, it would already be crashed as either the steering wheel would have already fallen off or the steering column would have failed. But on the positive side, then OnStar could alert the medical examiner.

      • 0 avatar
        SVX pearlie

        At least my family will know where to find the body.

        You’ll just be a pile of ashes in the middle of nowhere.

      • 0 avatar
        srogers

        I prefer the anonymity. At least my remains won’t be identified in a GM.

        ps. I’m not a passionate GM hater, just doing some light trolling. I’d buy a GM if they ever made anything that I liked.

  • avatar
    mtymsi

    Although you can’t tell for sure with the camouflage from what I can see I do like the styling. I also think the CX7 & CX9 are two of the best styled vehicles in their segments. Any idea what engine(s) their planning on offering? I’m thinking (hoping) 4cyl and class leading MPG.

    • 0 avatar
      Philosophil

      This is supposed to be the first of the Mazda vehicles to feature their so-called SKYACTIV system. Presumably it will have a lighter chassis as well as the highly efficient SKYACTIV engines and transmission (the Mazda 3 is supposed to have one of the new engines in the Fall, but with the existing frame). I think it’s quite an intriguing vehicle, actually.

    • 0 avatar
      SVX pearlie

      “I also think the CX7 & CX9 are two of the best styled vehicles in their segments”

      Of those two, I think the CX7 is better, because the shape likes to be smaller.

      Of all the 2-row CUVs, I like the BMW X6 best, like a big, bulging bulldog. Venza is the runner-up.

      Of the 3-row CUVs, I like the GMC Acadia, big & boxy like it’s supposed to be.

      I find the Infiniti & Nissan CUVs to be overstyled, although I do like the looks of the Armada SUV almost as much as the HUMMER H2.

    • 0 avatar
      MattPete

      The Mazda CX7, CX9, and 6 are great looking cars — if they had come out 5 years earlier.

  • avatar
    Demetri

    Don’t take too much from the styling of this. It’s just a mule with chopped CX-7 panels on it and the new grille opening. The Minagi concept that was recently shown is a near production version of the CX-5.

  • avatar
    SP

    It almost seems like some sort of “meta” sales experiment. Make three vehicles with styling and names that are so close as to be indistinguishable to the non-auto-enthusiast … perhaps even indistinguishable to the auto-enthusiast who is not specifically a Mazda-auto-enthusiast. Then the dealership can sell all 3 vehicles interchangeably.

    A well-to-do couple saw a CX-5 and liked it, so they came in for a test drive. The salesman noticed they were very well-dressed, so he just steered them to a CX-7 instead. They thought something was a little different, but couldn’t put their finger on it. A few hours later, they drove home happily in their CX-7, while the salesman happily thought of buying a new suit with his extra commission.

    A recent college graduate saw a CX-7 and liked it. The salesman saw that her credit wasn’t really that great yet, so suggested a CX-5 instead, playing up the 4-cylinder mileage and “sportiness” aspect. The payments were much easier to handle, and she left happy.

    A working-class couple came in to see a CX-5, toting their 2 small children. The salesman saw the kids and immediately started dropping hints about the CX-9. They got a third row for when the third chiled shows up. All is well.

  • avatar
    kamiller42

    I love my ’08 CX-9. Stylish and well built. BUT, dear Mazda, your “advanced” keyless system is a scam. $500 for parts and labor to replace a key (“Smart” card + emergency key) that lasts only 3 years is absurd. We have two keys. That adds $1,000 every the 3 years to the price of the car. Shame on you Mazda and its dealers!


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