Though an global Accenture study [via Green Car Congress] found that up to 68% of respondents would consider a plug-in electric vehicle for their next purchase, the issue of range continues to be the great unknown. And unfortunately for all the models and predictions of future EV sales, the issue of range points to some severely irrational consumer behavior. Namely, there’s a giant disconnect (nearly ten-fold in fact) between the actual number of kilometers driven each day and the range expectations for future EV purchases. Meanwhile, 62% of respondents rejected battery swapping, the most credible current solution for range anxiety, for reasons that are not immediately clear. In short, Energy Secretary Chu had beeter be right when he says EV range will triple and costs will be reduced over the next six years… otherwise, EVs will die a quick death at the hand of consumers’ outsized range expectations.
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