Nikkei: Toyota Back To 90 Percent Next Month, At 100 Percent In August
Come June, Toyota “plans to bring domestic auto production back to as much as 90 percent of targets set before the March earthquake hit, thanks to faster-than-expected improvements in parts supplies,” The Nikkei [sub] writes today. At the annual results conference in Tokyo, Akio Toyoda had said Toyota Toyoda would be on its way back to normal beginning in June, with hopefully 70 percent of production reinstated in summer. This was already a two month improvement over previous plans. Two weeks later, the outlook seems to be even better. If The Nikkei heard correctly.
The report is not based on an official announcement, and The Nikkei does not cite sources. The wire service says the faster recovery is due to “securing some vital parts thanks to alternate production.”
According to The Nikkei, Toyota now hopes to normalize production much earlier than its previous November/December forecast. The Nikkei thinks that by August, Toyota could be producing 13,000 units a day in its 17 plants in Japan. If the report is true, then Japan’s car industry as a whole could be back on its feet faster than thought.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Japan recovers faster than expected. No surprise.