I Have Two Dreams: 2014 Passat And 2013 Super-Passat Revealed

Bertel Schmitt
by Bertel Schmitt

In conclusion of today’s Volkswagen-heavy fare, a peek into the future of Volkswagen’s most boring, but nonetheless highly successful car: The Passat.

Germany’s Auto Bild thinks it knows what the 8th generation Passat will look like when it hits the showrooms sometime in 2014. While their renderings most likely don’t reveal the exact likeness of the future Passat, Auto Bild’s Passat companion story probably has more than a few grains of truth.

The 2014 Passat will be the first Passat with Volkswagen’s new kit architecture as its underpinnings. The current B7 (B class, 7th generation) sits on the PQ47 platform. That’s Plattform, quer, 7. Generation (transverse platform, 7th gen.)

The Mk 8 Passat will no longer sit on a platform, but will be built using Volkswagen’s MQB, or Modularer QuerBaukasten. (“Modular Transverse Kit” or more hifalutin, “Modular Transverse Matrix.”) This new kit architecture covers pretty much everything in Volkswagen’s future, from the Polo to the Passat.

The kit doesn’t cover anything higher. Between the B-Class Passat and the D-Class Phaeton is a C-Class sized gap. Rumor had it that this gap would be closed with a Super-Passat (or value-sized Phaeton), a project that haunted the hallways of Wolfsburg’s Forschung und Entwicklung (R&D Department) under the codename VW 511). This project, says Auto Bild, “is off the table.”

Maybe not.

China’s auto.163.com has revived long-standing rumors of a baby-Phaeton, or C-Class Volkswagen. If the site is correctly informed, the car is being developed by VW in China “in partnership with Shanghai Auto Industry Corporation in a bid to take on the mid to large sized sedan segment,” as China CarTimes helpfully translates. According to CCT, “the goal is to offer something bigger than the current Passat’s on offer in China, but smaller and cheaper than the imported Phaeton.” Supposedly due out 2013 at a Shanghai Volkswagen dealer near you.

Who knows. It either could be the old rumor that had been around SVW since 2009, or it is the VW 511 story that finally made its way to Shanghai, or it was Wolfsburg saying to Shanghai: “Here are the VW 511 drawings. We don’t need them anymore. Maybe you want them as wall decoration?”

Cue video.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
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