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April Sales: The Crossover Report
by
Edward Niedermeyer
(IC: employee)
Published: May 12th, 2011
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Crossovers, almost by definition, are hell to segment. This month we’ve taken commenter NulloModo‘s suggestion for separating mid- and large CUVs, so please direct all praise and criticism of this month’s segmentation to him. And then, just to piss everyone off (and save time for other, more interesting work) we’ve lumped all the luxury CUVs of every category into one giant, barely-legible chart. Is it perfect? No. But then, neither are crossovers. And like crossovers these charts will get the job done, even if they don’t wow anyone in the process.
Edward Niedermeyer
More by Edward Niedermeyer
Published May 12th, 2011 5:08 PM
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I get how tough this segment is to categorize, but even this way seems a bit messy. What if we just did "RWD/AWD CUV/SUVs" and "FWD/AWD CUV/SUVs"?
I'm surprised to see the SRX in second place for the luxury segment. I don't see any on the road, though they do look good in pictures and the $35k base price is attractive (though I'm guessing that no one is buying them near this amount). The new RX is fugly to my eye, but i guess that it's still supremely capable (for a luxo-crossover) and Lexus earned enough repeat customers with the previous generation to keep it on top.