206 EV Miles On A Single Charge With A SIMple Solution

Bertel Schmitt
by Bertel Schmitt

“The biggest problem” that faces widespread adoption of electric vehicles, “is striking a balance between performance and price.” The man who said that, Hiroshi Shimizu, thinks he has the solution to this problem. It is not generous subsidies. It is not miracle batteries. It is a technology his company has been developing over many years: In-wheel electric motors. Shimizu’s company , “SIM-Drive Corp. a Keio University-linked venture company, on Wednesday unveiled a prototype of its SIM-LEI electric vehicle that can travel up to 333 kilometers (206 miles) on a single battery charge,” writes Japan’s Jiji Press.

The “LEI” has nothing to do with Hawaiian flower necklaces. It stands for Leading Efficiency In-Wheel motor, says the Kawasaki-based company. Powered by a 24.5 kWh battery, pretty much the same as the Nissan Leaf, the 4-seater achieved “333km of range per charge by JC-08 mode, which represents general urban traffic condition in Japan,” says the company. Unusual is the acceleration: 4.8 seconds for 0 to 100 km/h, not quite a Veyron, but better that a Porsche 993 Carrera RS 3.8.

SIM’s in-wheel engines can be retrofitted to existing cars, an operation that should be as simple as changing tires (it probably won’t be.) For purpose-built cars, the in-wheel motors allow for a simple body structure, a lot of space, and stable running.

I know, by now you are racking your brain: “Hiroshi Shimizu, Hiroshi Shimizu, didn’t I hear that name before?” You did. He’s the man behind the 8-wheeled 370 km/h (230 mph) Eliica that also used SIM-drive electric hub motors. Keio is a Tokyo elite university. Hiroshi Shimizu is a professor at the school.

(Hold your comments of the design of the car. SIM intends to sell the technology, not the body.)

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Lorenzo Lorenzo on May 22, 2011

    I believe Bill Lear's last project in the 1970s was to put in-wheel motors on a bus. He thought a small diesel motor tuned for maximum efficiency matched to a bank of batteries would run a bus with much greater fuel efficiency than a conventional drivetrain. He ran into huge problems and died before those problems were solved. His heirs then pulled the plug on the project. I know one problem was durability of the in-wheel motor setup he was using, but there were other problems. Does anyone know or have heard heard of the other technical glitches Lear ran into? It was my understanding that with Lear's track record, his efforts were being closely watched, especially by GM.

  • Rem83 Rem83 on May 23, 2011

    Hrm, I was under the impression that the typical ICE car has ~20% drivetrain losses, and that's with a torque converter, big transmission with loads of viscous drag and friction, differential and halfshafts, each with 2 cv-joints. I have a hard time seeing a car like the leaf or the volt having more than 15% drive-train loss, so doubling the range of a leaf seems like it'd take a lot more than just drive-train efficiency increase.

    • M 1 M 1 on May 24, 2011

      Most ICE drivetrains are closer to the 12% range or thereabouts and you won't see a huge variation between manual and autotragic (surprisingly). In the world of motorsports where you're talking about power numbers and dynos and all that, 12% is a figure that won't ever get you laughed out of the room or branded a snake-oil salesman. The worst of the worst are maybe 15%.

  • Doug brockman There will be many many people living in apartments without dedicated charging facilities in future who will need personal vehicles to get to work and school and for whom mass transit will be an annoying inconvenience
  • Jeff Self driving cars are not ready for prime time.
  • Lichtronamo Watch as the non-us based automakers shift more production to Mexico in the future.
  • 28-Cars-Later " Electrek&nbsp;recently dug around in Tesla’s online parts catalog and found that the windshield costs a whopping $1,900 to replace.To be fair, that’s around what a Mercedes S-Class or Rivian windshield costs, but the Tesla’s glass is unique because of its shape. It’s also worth noting that most insurance plans have glass replacement options that can make the repair a low- or zero-cost issue.&nbsp;"Now I understand why my insurance is so high despite no claims for years and about 7,500 annual miles between three cars.
  • AMcA My theory is that that when the Big 3 gave away the store to the UAW in the last contract, there was a side deal in which the UAW promised to go after the non-organized transplant plants. Even the UAW understands that if the wage differential gets too high it's gonna kill the golden goose.
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