What's Wrong With This Picture: Just What Tesla Needed More Of Edition

Edward Niedermeyer
by Edward Niedermeyer

HYPE! Yes, according to a pimptastic Morgan Stanley report [via BusinessInsider], Tesla is about to become “the 4th American Automaker,” despite the fact that it hasn’t actually built a car in any kind of volume. The report enthuses

The confluence of structural industry change, disruptive technology, changing consumer tastes and heightened national security creates an opportunity for significant new entrants in the global auto industry. California dreaming? We don’t think so. In our view, the conditions are ripe for a shake-up of a complacent, century-old industry heavily invested in the status quo of internal combustion. The risks are high. So is the opportunity. Enter Tesla.

Did you just throw up in your mouth a little? Don’t worry, there are highly convincing charts to help you learn to stop worrying and love the auto industry’s answer to Apple. After all, when it comes to Tesla, charts always tell the whole story.


Edward Niedermeyer
Edward Niedermeyer

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  • Mazder3 Mazder3 on Apr 02, 2011

    Hate to bring up an old meme but "Cocaine is a hell of a drug."

  • Dynasty Dynasty on Apr 02, 2011

    Why all the hate? Starting a business is hard work, and creating an automobile manufacturing business is probably about 100,000 times more difficult and expensive. If anything, the guy should be admired. What are all of you haters doing that is so much better? Oh let me guess.. working at your boring job, banging your fat wives, and dissing Tesla.

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    • Mazder3 Mazder3 on Apr 02, 2011

      Let me just add that its not just the automotive firms that have been pumped up and failed over the years, it's firms in all fields. In 1997, Morgan Stanley predicted that Enron would deregulate all of the state of New Hampshire's energy supply by 2000, after using the town of Peterborough as a proof of concept. Still waiting for that to happen.

  • SCE to AUX SCE to AUX on Apr 02, 2011

    I may be one of the few Tesla fanboys around here, but those charts by Morgan Stanley are ridiculous. Any chart going out to 2025 should immediately be dismissed.

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    • SCE to AUX SCE to AUX on Apr 03, 2011

      @charly: Anyone making such long-range predictions about GM would be laughed out of the room, and Tesla's arguably in a more tenuous position.

  • ChesterChi ChesterChi on Apr 02, 2011

    The report also predicts that in 2030, Tesla will figure out how to make a transmission with more than 1 gear.

    • Herb Herb on Apr 02, 2011

      Good news! By 2030 I might be interested in an electric wheelchair (2 gears, Ferrari-red)

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