Good, cheap, fast: Pick two. Or so the saying goes. The new RAM 1500 Express promises to be all three, offering a 390-hp HEMI, the coil-sprung platform which supposedly offers better dynamic qualities than the commpetition, and some youth-oriented features like 20-inch wheels, at an out-the-door price around $23,830.
Of course, that’s the price for the regular cab variant. It’s been a long time since that body style ruled the roost in pickupville. The RAM excuse, er, reason is that this truck is aimed at young people.
Quoth the release:
In addition to the 5.7-liter HEMI V8 engine with 390 horsepower and 407 lb.-ft. of torque, Ram 1500 Express comes loaded with features that emphasize its high-performance character.
The first thing drivers will notice is the Ram 1500 Express’ racy, monochromatic paint scheme. A body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts shout “high-performance.” The new Ram model will also get fog lamps and 20-inch aluminum wheels with locking lug nuts. There’s also a locking tailgate, cargo lamp, rear-bumper step pad, 6″ x 9″ side-view mirrors and rear wheel-well liners.
Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps, heavy-duty engine and transmission cooling and a full-size spare tire.
Inside, the 1500 Express will get a heavy-duty vinyl 40/20/40 split-bench seat, and buyers will have a choice of vinyl or carpeted floor covering. Other features include air conditioning, an instrument cluster with tachometer and 120-mph speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, behind-the-seat storage bins, driver and passenger assist handles, power accessory delay, rear dome lamp, rear-view day/night mirror, tinted glass windows, tip start and variable intermittent windshield wipers…
Ram 1500 Express comes as a regular cab, short-bed model, with a choice of 4×2 or 4×4 drivetrain. When equipped with an optional Class IV hitch, the new Ram 1500 Express will tow a maximum trailer weight of 10,450 lbs.
Manufacturer’s Suggested Retail Price for the new Ram 1500 Express will start at $23,830, including $975 destination charge. It will arrive in Ram Truck dealerships in second quarter 2011.
This looks like an astute move to us; younger buyers are finding it increasingly difficult to earn solid money and this “Express” might bring them back into showroom. Expect most of them, however, to leave with an extended-cab or crew-cab truck.