Shanghai Auto Show: The Envision Thing

by Bertel Schmitt

Published: April 21st, 2011

The Chinese-designed Envision supposedly is the first look at future Buick design. GM said that the Envision “merges Buick’s global design language with Chinese aesthetics.” Or as they like to say in the Middle Kingdom, it’s a Buick with Chinese characteristics.

I nearly ignored it as another concept that will never see they day, especially because it was adorned by the same his & her models from last year’s Beijing Auto Show. Old car show rule: If it has doors that don’t open the regular way, gullwing our guillotine, it won’t see production. But pictures were taken. And here it is, Buick’s Envision.

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 8 comments

AJ on Apr 21, 2011

I keep expecting for those doors to star flapping like a bird and take off. It's alive!

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Junebug on Apr 22, 2011

I shag that bird in a heartbeat!

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