Shanghai Auto Show, Fads And Trends: Lenses
Lenses at the Shanghai Auto Show definitely test both sides of the envelope. Some photographers came with lenses long and wide enough to take close-ups of concept cars shown on the moon.
This photographer usually shoots big game in safari parks and only moonlights at the car show. Or maybe he the one who does all those spy shots.
Many members of the accredited media (the vetting process is hard and rigorous, nonetheless, press days are mobbed) must be in the live blogging business. One sees more and more cell phone cameras for a direct beam-up to high traffic websites. We hope.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Reason for big lenses like those pictured are 1) very shallow depth of field allows you to throw background into something blurry and non-distracting since you often have very little room to move around in order to get the shot 2) since only pros have these lenses you get treated better by security 3) people get out of your way since you obviously are a pro
I know this is all about the cars... But what is with the outfit in the chic in the last pic....