Saab's Choice: Become Russian Or Chinese

Bertel Schmitt
by Bertel Schmitt

Saab will either be owned by Russians or Chinese. That’s the way it looks today. Which is no guarantee that it will look the same on Monday.

Yesterday, GM and the Swedish Government gave their nods to a very tentative deal that would allow Vladimir A. Antonov to invest 30 million euros in Spyker in return for a 29.9 percent share. This deal was immediately hailed as “the first good news” at Saabsunited. But the deal is far from done and fraught with nasty details.

GM spokesman James Cain told the New York Times that the matter is “contingent on Saab meeting various commitments.” According to Cain, “Saab has homework they have to do with other parties to create the conditions under which we can move forward.” In a statement, GM demands “certain specific actions to be taken by Saab which have not yet been completed, as well as certain formal consents, approvals and waivers which Saab has not yet obtained.”

Uh-oh. That homework might be demanding. Instead of consents, approvals and waivers, Spyker produced other suitors.

A source told Reuters that Saab is in talks with Chinese automakers Great Wall Motor , China Youngman, and Jiangsu Yueda over a potential investment deal. “The negotiations are very far advanced and should produce results over the weekend,” the source said.

At today’s quarterly (negative) results meeting, Spyker confirmed that they “have opened up alternative routes to fund the company mid- and short-term including but not limited to discussions with Chinese car manufacturers, the discussions with some of which had already been ongoing for several months. We are hopeful that these discussions will result in a solution very shortly so we can resume production.”

It is unclear whether the three Chinese companies are acting jointly or separately. Great Wall has been very active in its quest to enter the European market. Having a European brand with existing certifications and dealer networks would smooth a Chinese entry into Europe immensely.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • SCE to AUX SCE to AUX on Apr 30, 2011

    I don't believe it's going to happen. This will be a business decision, not an emotional choice. There's a reason Saab is being passed around like a cheap date, and it's not because it's profitable.

    • See 2 previous
    • Fred diesel Fred diesel on May 01, 2011

      @ExPatBrit So I take it youve never been in or driven a Saab two-stroke or anything more recent? Beauty is in the eye of the beerholder. And Id bet the Russians are kicking themselves for letting the Chinese get Saabs tooling.

  • Daniel Daniel on May 02, 2011

    Why doesn't Tata Motors make a move on this one?

  • Theflyersfan The wheel and tire combo is tragic and the "M Stripe" has to go, but overall, this one is a keeper. Provided the mileage isn't 300,000 and the service records don't read like a horror novel, this could be one of the last (almost) unmodified E34s out there that isn't rotting in a barn. I can see this ad being taken down quickly due to someone taking the chance. Recently had some good finds here. Which means Monday, we'll see a 1999 Honda Civic with falling off body mods from Pep Boys, a rusted fart can, Honda Rot with bad paint, 400,000 miles, and a biohazard interior, all for the unrealistic price of $10,000.
  • Theflyersfan Expect a press report about an expansion of VW's Mexican plant any day now. I'm all for worker's rights to get the best (and fair) wages and benefits possible, but didn't VW, and for that matter many of the Asian and European carmaker plants in the south, already have as good of, if not better wages already? This can drive a wedge in those plants and this might be a case of be careful what you wish for.
  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
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