One Of These Is The World Champion Of Cars

Bertel Schmitt
by Bertel Schmitt

After Nissan’s Leaf drove away with the European Car Of The Year title and the Volt snagged the American Car Of The Year title, what else was there to win? The WCOTY, of course. The champion of champions, the World Car Of The Year. And the winner is …

It’s the all electric, battery-powered Nissan Leaf. It edged out the BMW 5-Series and the Audi A8. The range extended Volt wasn’t even in the running. The World Car of the Year competition was launched in 2004, with winners chosen by a panel of automotive journalists from Asia, Europe and North America.

That the American Volt didn’t stand a chance with a United Nations of a jury is understandable. But a battery-powered Leaf winning against such heavyweights like the BMW 5-series and Audi A8, that’s remarkable.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 15 comments
  • Savuporo Savuporo on Apr 22, 2011

    Why do you keep calling Volt "range extended" if its simply yet another hybrid ? Plugin hybrid, yes, but hybrid nonetheless.

  • PenguinBoy PenguinBoy on Apr 22, 2011

    It runs quite a bit further in pure EV mode before kicking into hybrid mode - hence range extended EV. Many users could do their daily commute in EV mode before kicking in the ICE.

  • MaintenanceCosts E34 535i may be, for my money, the most desirable BMW ever built. (It's either it or the E34 M5.) Skeptical of these mods but they might be worth undoing.
  • Arthur Dailey What a load of cow patties from fat cat politicians, swilling at the trough of their rich backers. Business is all for `free markets` when it benefits them. But are very quick to hold their hands out for government tax credits, tax breaks or government contracts. And business executives are unwilling to limit their power over their workers. Business executives are trained to `divide and conquer` by pitting workers against each other for raises or promotions. As for the fat cat politicians what about legislating a living wage, so workers don't have to worry about holding down multiple jobs or begging for raises? And what about actually criminally charging those who hire people who are not legally illegible to work? Remember that it is business interests who regularly lobby for greater immigration. If you are a good and fair employer, your workers will never feel the need to speak to a union. And if you are not a good employer, then hopefully 'you get the union that you deserve'.
  • 28-Cars-Later Finally, something possibly maybe worth buying.
  • EBFlex The simple fact is very small and cheap ICE vehicles have a range thats longer than all EVs. That is the bar that needs met. And EVs cannot meet that.Of course range matters. But that's one element of many that make EVs completely ineffective at replacing ICE vehicles.
  • Wolfwagen I like the exterior mods short of the satellite dish. Put a normal interior in it and they could have sold it as some sci-fi movie trim
Next